Senior Founding Marketer – Growth, GTM

Clera

Founding marketer leading growth and GTM strategy for early-stage healthtech company. Responsible for shaping marketing function and driving revenue in collaboration with leadership.

Posted 7/15/2026full-timeRemote • 🇫🇮 FinlandSenior💰 $35,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing multi-channel Go-To-Market strategies, brand storytelling, and performance measurement. Proven ability to build and lead marketing functions while collaborating cross-functionally to drive revenue growth.

Highest-signal resume keywords

Go-To-Market StrategyBrand StorytellingMarketing AnalyticsBudget ManagementB2C Growth Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue GrowthMarketing Campaign DevelopmentPerformance MeasurementAttribution ModelingDigital Marketing Channels

Soft Skills

CollaborationMentoringAnalytical Mindset

Tools & Technologies

Google AdsMetaLinkedInGA4CRM Integration

Industry Keywords

Influencer MarketingPartnership ManagementCross-Functional CollaborationSales AlignmentMarketing Function Scaling

About the role

Key responsibilities & impact

Define and execute a multi-channel GTM strategy to accelerate revenue and growth.
Lead branding and storytelling to craft a compelling narrative and market position.
Oversee paid advertising, social channels, partnerships, and influencer programs.
Collaborate cross-functionally with product, sales, design, and customer success.
Set budgets, forecast outcomes, and measure ROI across channels.
Build, mentor, and scale the marketing function as the company grows.
Develop and deploy high-impact marketing campaigns and dashboards to track performance.

Requirements

What you’ll need

Strong brand storytelling and positioning skills to create a compelling brand narrative.
Proven track record in defining and executing GTM strategies across multiple channels to drive revenue growth.
Experience collaborating with product, sales, design, and customer success teams.
Analytical mindset with experience testing, scaling, and optimizing marketing strategies.
Experience managing marketing budgets, forecasting, and measuring ROI across channels.
Experience building and leading a marketing function.
Proficiency with digital marketing channels (e.g., Google Ads, Meta, LinkedIn) and marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).
Experience with influencer and partner marketing, including negotiation and campaign management.
2–5+ years of experience in B2C growth marketing, sales, or adjacent fields.
Ability to develop and execute high-impact marketing campaigns.

Benefits

Comp & perks

Visa sponsorship available