Founding Marketer – Growth, GTM

Clera

Founding Marketer driving growth and GTM strategies at a healthtech startup in Helsinki. Building the marketing function from scratch and shaping the company's narrative.

Posted 7/2/2026full-timeHelsinki • 🇫🇮 FinlandJuniorMid-Level💰 $35,000 - $70,000 per yearWebsite

About the role

Key responsibilities & impact

Define and execute a multi-channel GTM strategy to drive revenue and user growth.
Lead brand storytelling and positioning — crafting a compelling, differentiated narrative for the company.
Own and optimize paid media across Google Ads, Meta, and LinkedIn.
Build and manage influencer and partner marketing programs, including negotiation and campaign execution.
Collaborate cross-functionally with product, sales, design, and customer success teams.
Set marketing budgets, forecast outcomes, and measure ROI with rigorous attribution modeling.
Develop high-impact campaigns and accompanying performance dashboards.
Hire and mentor marketing talent as the company grows.

Requirements

What you’ll need

2–5 years of experience in B2C growth marketing, sales, or an adjacent field.
Demonstrated experience building and/or leading a marketing function.
Proficiency in digital marketing channels: Google Ads, Meta, and LinkedIn.
Strong brand storytelling and positioning skills.
Proven track record executing GTM strategies across multiple channels to drive revenue growth.
Experience with influencer and partner marketing, including campaign management and negotiation.
Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling (e.g., GA4, CRM platforms, dashboards).
Experience managing marketing budgets, forecasting, and measuring cross-channel ROI.
Strong cross-functional collaboration skills across product, sales, design, and customer success.

Benefits

Comp & perks

Visa sponsorship is available for the right candidate
Early-stage equity opportunity (founding team member)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM StrategyCampaign ManagementMarketing AnalyticsNegotiationPerformance Dashboards

Soft Skills

Cross-Functional CollaborationMentoring