Performance Marketing

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Contribute to the development of comprehensive paid media briefs, aligning cross-functional stakeholders on objectives, channel mix, audiences, creative needs, budget allocation, and measurement framework.
• Support the development of market‑specific media strategies and plans, working closely with external agency partners and internal stakeholders.
• Review regional budget allocations, identifying shifts based on performance trends, seasonality, and business priorities.
• Coordinate regional campaign execution by aligning timelines, deliverables, and launch readiness across internal channel experts and agency partners.
• Review channel plans and campaign setups to ensure alignment with briefs, budgets, and regional priorities before launch.
• Monitor pacing and in-flight performance, flagging risks or gaps and partnering with channel leads and agency teams to implement optimizations.
• Support day-to-day coordination with agency partners, ensuring priorities, timelines, and deliverables stay aligned.
• Help identify risks, bottlenecks, and misalignment, escalating to appropriate leads with clear context.
• Support evaluation of new platform opportunities, betas, and test proposals in collaboration with channel experts.
• Collaborate with Brand, Creative, Retail, B2B, and Analytics teams to align paid media with broader business priorities.
• Align on campaign objectives, measurement approach, and reporting cadence.
• Share insights that inform future launches and marketing initiatives.
• Monitor full-funnel performance across North America, with clear visibility into CAC and incremental impact.
• Translate campaign data into actionable insights and optimization recommendations in partnership with channel leads.
• Support the creation of succinct performance recaps for marketing leadership and cross-functional stakeholders.
• Maintain budgets, spend trackers, and campaign calendars.
• Help improve workflows between global channel leads, agency partners, and regional stakeholders.
• Contribute to scalable processes as regional media investment grows.

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Data Conversion Specialist

Senior Digital Ads Manager

Paid Media Coordinator