Performance Marketing

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to maximize qualified lead volume, efficiency, ROI, and client success.
• Build, launch, and scale campaigns through keyword research, compelling ad copy, audience targeting, campaign structuring, and strategic budget allocation.
• Develop creative strategies and briefs for Meta campaigns, directing messaging, formats, concepts, and asset requirements in collaboration with design and content teams.
• Provide strategic direction for campaign landing pages, including layout, messaging, calls to action, conversion paths, and testing opportunities.
• Monitor campaign performance and budget pacing, identifying trends and implementing data-driven optimizations across bids, budgets, targeting, audiences, placements, and creative.
• Plan and execute structured tests across advertisements, audiences, landing pages, offers, and campaign strategies to improve conversion rates and lead quality.
• Partner with analytics and development teams to ensure accurate conversion tracking, attribution, platform integrations, and campaign measurement.
• Analyze performance beyond platform metrics by incorporating lead quality, appointment, enrollment, or revenue data whenever available.
• Translate campaign results into clear insights, recommendations, and performance updates for internal teams and clients.
• Collaborate with Client Success, Sales, Design, Content, and Development teams to deliver paid media strategies aligned with client objectives.
• Ensure campaigns comply with platform policies, healthcare advertising requirements, and applicable privacy considerations.
• Stay current on platform changes, advertising trends, emerging tools, and industry best practices.

Paid Media Specialist

• Own paid search strategy across Google Ads and Microsoft Advertising for a portfolio of commerce-driven clients, with Shopping, Performance Max, and standard search working as one system.
• Treat feed optimization as a core discipline: audit, restructure, and continuously improve product feeds (titles, attributes, GTINs, custom labels, supplemental feeds) to maximize coverage, relevance, and ROAS.
• Architect campaign and feed segmentation strategies that give buyers control inside increasingly automated, AI-driven products.
• Partner with clients and internal teams on the full shopping experience — landing pages, PDP quality, merchant feed health, promotions, and conversion tracking — so media spend lands on a page that converts.
• Set the measurement frame: ROAS, new-customer acquisition, margin-aware bidding, incrementality, and feed-level performance diagnostics.
• Lead, mentor, and grow a team of search and feed specialists; raise the bar on QA, hygiene, and documentation.
• Stay ahead of platform changes — Performance Max evolution, AI Max, retail media adjacencies, and the shift toward signal- and feed-driven buying — and translate it into client roadmaps.
• Act as a senior point of contact for clients: present strategy, defend recommendations with data, and build trust.

Associate Director, Paid Search, Feeds & Shopping

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery.
• Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions.
• Manage strategic account architecture set up to align with clients business, measurement and goals.
• Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards.
• Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch.
• Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms.
• Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach.
• Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey.
• Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights.
• Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack.
• Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions.
• Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Campaign Manager, Ad Ops – Temporary

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Programmatic Campaign Manager – Temporary

• Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels.
• Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential.
• Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
• Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions.
• Develop differentiated positioning for med, NP, and PA students.
• Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets.
• Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts.
• Identify and address drop-off points across the acquisition funnel.
• Execute student-facing events and conference activations.
• Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
• Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels.
• Partner with product and content teams to align messaging and share user insights.
• Manage vendors and agency relationships; communicate results clearly across teams.

Senior Demand Generation Manager – B2C Growth

• Define and evolve Paid Search strategy for Higher Education clients, aligned to enrollment cycles, program mix, and institutional goals
• Translate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworks
• Establish POVs on bidding strategies, funnel optimization, and audience targeting specific to EDU
• Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisions
• Oversee performance across portfolio, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets
• Identify and unlock growth opportunities including new channels, budget expansion, and testing roadmaps
• Lead QBRs and executive presentations with a focus on business outcomes and forward-looking strategy
• Lead, mentor, and develop a Search team, ensuring strong performance management and career growth
• Define team structure, resourcing models, and capacity planning to support current and future business needs
• Elevate team capabilities in platform innovation
• Ensure best-in-class execution across campaigns, including account structure, budget pacing, and optimization strategies
• Implement standardized frameworks for testing, reporting, and performance analysis across accounts
• Partner with analytics to refine attribution approaches and measurement strategies, particularly for long consideration cycles
• Drive consistency and rigor in how insights are translated into action and client impact
• Partner with analytics and ops teams to improve reporting, automation, and scalability
• Monitor industry trends, platform changes, and competitive landscape
• Deliver clear, data-driven performance reports and insights to clients, diving into the 'why' behind the data
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
• Ensure accuracy, consistency, and timeliness of reporting.

Associate Vice President, Paid Search

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Build Hubspot landing pages, forms and emails and interpret results of open/click rates
• Validate and ensure accuracy of Hubspot lead and deal data
• Manage and optimize email banner campaigns via email signature tool
• Work alongside agencies and contractors for graphic design and paid media, requesting graphics and handing off assets to paid media contractor
• Create email and ad copy with the assistance of Claude and content team
• Analyze weekly performance data and surfacing insights to marketing team for fast decision making
• Gather and validate data from multiple sources to ensure accuracy and completeness
• Experiment with AI tools like Claude to automate repetitive tasks, generate ideas and create marketing assets

Performance Marketing Coordinator

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)
• Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)
• Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans.
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations
• Lead quarterly business reviews and reporting presentations for key clients
• Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
• Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)
• Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively
• Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices

Director, Paid Search

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)
• Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)
• Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations
• Lead quarterly business reviews and reporting presentations for key clients
• Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
• Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)
• Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively
• Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices

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