Performance Marketing

• Define and evolve Paid Search strategy for Higher Education clients, aligned to enrollment cycles, program mix, and institutional goals
• Translate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworks
• Establish POVs on bidding strategies, funnel optimization, and audience targeting specific to EDU
• Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisions
• Oversee performance across portfolio, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets
• Identify and unlock growth opportunities including new channels, budget expansion, and testing roadmaps
• Lead QBRs and executive presentations with a focus on business outcomes and forward-looking strategy
• Lead, mentor, and develop a Search team, ensuring strong performance management and career growth
• Define team structure, resourcing models, and capacity planning to support current and future business needs
• Elevate team capabilities in platform innovation
• Ensure best-in-class execution across campaigns, including account structure, budget pacing, and optimization strategies
• Implement standardized frameworks for testing, reporting, and performance analysis across accounts
• Partner with analytics to refine attribution approaches and measurement strategies, particularly for long consideration cycles
• Drive consistency and rigor in how insights are translated into action and client impact
• Partner with analytics and ops teams to improve reporting, automation, and scalability
• Monitor industry trends, platform changes, and competitive landscape
• Deliver clear, data-driven performance reports and insights to clients, diving into the 'why' behind the data
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
• Ensure accuracy, consistency, and timeliness of reporting.

Associate Vice President, Paid Search

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Build Hubspot landing pages, forms and emails and interpret results of open/click rates
• Validate and ensure accuracy of Hubspot lead and deal data
• Manage and optimize email banner campaigns via email signature tool
• Work alongside agencies and contractors for graphic design and paid media, requesting graphics and handing off assets to paid media contractor
• Create email and ad copy with the assistance of Claude and content team
• Analyze weekly performance data and surfacing insights to marketing team for fast decision making
• Gather and validate data from multiple sources to ensure accuracy and completeness
• Experiment with AI tools like Claude to automate repetitive tasks, generate ideas and create marketing assets

Performance Marketing Coordinator

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)
• Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)
• Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans.
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations
• Lead quarterly business reviews and reporting presentations for key clients
• Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
• Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)
• Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively
• Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices

Director, Paid Search

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)
• Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)
• Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations
• Lead quarterly business reviews and reporting presentations for key clients
• Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
• Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)
• Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively
• Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices

Contract Director, Paid Search

• Own media budget allocation and pacing across all channels
• Translate data and insights into optimization opportunities
• Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s prospects
• Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
• Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
• Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
• Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly

Senior Media Planning and Brand Campaign Manager – Contract

• The Level 7 PPCO AVD PCMA and Vendor Tooling Supervisor is a working supervisor role responsible for both direct program support and people leadership within Architecture Vehicle Development.
• This role personally owns meaningful program cost management and vendor tooling responsibilities while also leading a team that delivers timely, accurate, decision-ready material cost and tooling insights across key program milestones (typically pre-AFI through PFI).
• The position balances hands-on execution, cross-functional problem solving, and process improvement with leadership responsibilities including prioritization, coaching, resource alignment, and team development.
• The leader is expected to operate as both an active contributor on important business deliverables and a Level 7 People Leader who builds a high-performing team and drives strong operational results.
• Provide timely and accurate average material cost and vendor tooling perspectives to support program profitability, sourcing decisions, and target-setting discussions.
• Oversee development of robust initial program framing and status positions, with clear linkage to affordability, donor-to-target discussions, and early decision making.
• Ensure the team supports both material cost and tooling workstreams with the right level of depth based on business impact, risk, and timing.
• Lead vendor tooling estimating, templated tooling data governance, and process standardization to improve estimate quality, execution consistency, and speed.
• Drive efficiency projects that simplify the vendor tooling process, improve handoffs, and enable capacity gains across the team.
• Oversee use and enhancement of PIM VTAT and related tooling datasets so vendor tooling inputs better reflect current program execution and recent sourcing data.
• Act as both team leader and active program partner, working closely with Purchasing, Engineering, Cost Engineering, program teams, and finance stakeholders to provide clear, actionable cost and tooling guidance through to support program milestones (typically through PFI).
• Reinforce a PPCO Depth / Breadth operating model that focuses deepest expertise on the highest-impact components while using systems, analytics, and standard work to maintain broader program cost visibility.
• Translate complex cost and tooling information into concise recommendations for multiple audiences, including senior internal partners who may require persuasion and alignment support.
• Establish clear intake, prioritization, and coordination mechanisms for vendor tooling work, including an effective “air traffic controller” model for requests as needed.
• Improve and formalize standard work for recurring PCMA and vendor tooling processes so work is scalable, repeatable, and better documented.
• Sponsor continuous improvement efforts that reduce cycle time, eliminate rework, improve data quality, and create measurable stakeholder value.
• Build team capability through coaching, development planning, hiring decisions, and visible recognition of growth and performance.
• Foster an inclusive, accountable team environment where employees are encouraged to share ideas, discuss development needs, and raise concerns safely.
• Model GM behaviors by moving with urgency, using sound judgment, collaborating effectively, speaking candidly about risks, and holding suppliers and partners to GM’s ethical standards.
• Expected Outcomes: On-time, high-quality delivery of AVD PCMA and vendor tooling support at defined program milestones through both direct individual contribution and effective team leadership. Improved vendor tooling estimate quality, cleaner standard work, and stronger decision support for program teams and purchasing. Earlier PPCO engagement and better-informed cost and tooling decisions closer to the front end of development. Measurable efficiency gains, better stakeholder feedback, and stronger organizational leverage through improved tools, analytics, and team structure.

PPCO AVD PCMA, Vendor Tooling Supervisor

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• Lead and scale our customer acquisition and growth engine across paid media, paid search, affiliate, influencer, SEO, and marketing analytics.
• Own growth performance end to end—balancing speed, efficiency, and long-term value.
• Help evolve Whisker from performance-reliant advertising to branded-performance marketing.
• Translate company revenue and margin goals into a disciplined growth strategy.
• Optimize channel mix, ensuring strong measurement, attribution, and insight generation across the funnel.
• Collaborate with Brand, Creative, Product, Finance, Data teams to align priorities.
• Oversee paid acquisition across channels including paid social, search, shopping, CTV, display, and emerging platforms.
• Ensure disciplined budget allocation, experimentation frameworks, and creative learning agendas.
• Own affiliate strategy, including partner recruitment, optimization, and scaling.
• Develop commission structures, incentives, and partnerships that drive incremental growth.
• Ensure strong measurement and fraud prevention practices.
• Lead SEO strategy across technical SEO and content.
• Ensure growth strategy is fully integrated into product launches and GTM plans.
• Own marketing analytics, attribution, and reporting across all acquisition channels.
• Define and monitor core growth metrics: CAC, LTV, payback period, ROAS, incrementality.
• Build clarity around channel performance, forecasting, and budget tradeoffs.
• Build, lead, and develop a high-performing growth organization across media, SEO, affiliates, and analytics.
• Set clear goals, accountability, and development paths for leaders and ICs.
• Establish scalable processes, tooling, and agency relationships where appropriate.

VP of Performance Marketing

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Build and execute demand generation programs that help B2B clients attract, convert, and nurture the right audiences
• Work confidently in HubSpot Marketing Hub to build lists, workflows, emails, landing pages, forms, campaigns, and performance reporting
• Support go-to-market programs across paid search, email, landing pages, lifecycle nurture, and conversion paths
• Manage and optimize Google Ads Search campaigns, including keyword strategy, ad copy, budget pacing, performance analysis, and recommendations
• Use campaign data to spot what is working, what is underperforming, and what needs to change next
• Connect campaign execution to business outcomes, including lead quality, conversion rates, pipeline influence, and budget efficiency
• Collaborate with account managers, strategist, paid media specialists, RevOps experts, designers, developers, and client teams to move work forward
• Use AI and marketing technology to work smarter, improve output, and create better campaign systems
• Keep campaign details organized, accurate, and moving, because good ideas still need clean execution to work

Demand Generation Engineer

• The VP, Paid Media owns a ~$15M P&L spanning three pillars: Paid Media, Programmatic, and Creative.
• This role reports to the Managing Director, Performance, and is accountable for client outcomes, retention, and quality of work across all three pillars.
• The VP defines what “good” looks like and reinforces that standard consistently across teams.
• The VP is present at critical points in the client lifecycle where quality directly impacts retention and growth. They review strategy, challenge thinking, and ensure output meets standards before reaching clients.
• The VP scales impact by developing Associate Directors into strong operators and quality owners.

Vice President of Paid Media

• Responsible for client and employee retention
• Set goals for client engagements
• Ensure adherence to best practices
• Support strategists in campaign approvals
• Empower the team with clear communication and expectation management

Associate Director, Paid Media

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Partner with Content and Product Marketing to develop high-performing campaign assets
• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

Senior Demand Generation Manager

• Reporting directly to the Director of Growth Marketing, the Head of Demand Generation is the pipeline engine of the Nexcess growth marketing team.
• While the Director sets the overarching GTM strategy and revenue targets, you own the full demand generation motion — the GTM playbooks, the account-based programs, the BDR targeting strategy, and the $1M+ marketing-generated pipeline number.
• You will lead a team of three — a Growth Media Strategist, an Events Manager, and a Growth Coordinator — and work in close partnership with Strategic Partnerships, Lifecycle, Content Experience, and Web Experience to ensure every channel and program is coordinated around a shared target account list, not operating as an isolated campaign.
• You are the person who translates the Director's strategy into executable plays, holds the BDR team to a shared definition of pipeline, and makes the kill-or-scale call on every program within a defined window.

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