Performance Marketing

• Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms (e.g. Reddit, Pinterest, Snapchat, etc).
• Manage audience targeting, budget allocation, creative trafficking, and campaign structure to drive efficient growth.
• Conduct ongoing performance monitoring and implement daily/weekly optimizations.
• Support structured testing across creative variations, audiences, placements, and bidding strategies.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Partner with Creative to provide data-informed feedback on messaging, formats, and content iterations.
• Ensure accurate tracking, pixel implementation, product catalog hygiene, CAPI integrations, and event configuration.
• Maintain clean account structure and campaign documentation.
• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
• Collaborate with paid social lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.

Paid Social Specialist

• Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms.
• Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth.
• Monitor performance and implement weekly optimizations through bidding, SQR, keyword expansion and exclusion, negative keyword management, and ad strength improvements.
• Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Ensure accurate pixel tracking, event configuration, product feed hygiene, and UTM parameter implementation.
• Maintain clean, scalable account architecture that supports market growth.
• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Collaborate with paid search lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.

Paid Search Specialist

• Supports data-informed marketing decisions by providing audience insights, performance analysis, research support, and scalable marketing solutions
• Helps improve campaign effectiveness, optimize audience engagement, and support strategic decision-making
• Collaborates with stakeholders across Marketing and the broader organization to analyze performance and support audience strategy
• Monitors and analyzes marketing performance data, identifies trends and provides actionable recommendations
• Supports audience segmentation, targeting efforts, and analyzes audience trends and engagement patterns
• Contributes to the development and continuous improvement of scalable marketing frameworks and processes
• Participates in cross-functional initiatives that support organizational goals

Performance Marketer

• Lead demand generation strategy, planning, and execution, including budget allocation, channel mix, and performance measurement aligned to business objectives
• Develop and execute integrated, omni-channel campaigns (digital, direct response, CRM, and email) that drive pipeline growth and customer engagement
• Partner across business functions to identify growth opportunities and translate customer and market insights into actionable marketing strategies
• Leverage data, research, and customer intelligence to inform targeting, messaging, and channel optimization decisions
• Build and optimize media strategies that improve brand affinity and drive measurable demand outcomes
• Lead and develop a high-performing team, providing coaching, direction, and clear expectations to elevate team capability and performance
• Operate with strong ownership and accountability, proactively driving initiatives from concept through execution and results

Performance Marketing jobs in Mississippi

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Paid Social Specialist

Paid Search Specialist

Performance Marketer

Director – Demand Generation