Performance Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Develop and execute integrated marketing campaigns across multiple channels
• Define campaign plans, channels, ABM approaches, and timelines
• Collaborate effectively with cross-functional teams to ensure seamless campaign execution
• Manage campaign deliverables, ensuring projects stay on track, within budget, and adhere to quality standards
• Leverage AI agents and automated frameworks to eliminate repetitive tasks
• Collaborate with the content and portfolio marketing teams to develop compelling campaign messaging and content
• Maintain status reports for all current campaigns

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Assist in the day-to-day setup, trafficking, and monitoring of paid campaigns across Google Ads, Meta, and other platforms
• Pull daily and weekly performance reports, flag anomalies, and surface trends to the Paid Media Manager
• Support A/B testing efforts by building ad variants, tracking results, and documenting learnings
• Assist with audience building, keyword research, and negative keyword management
• Help manage creative asset libraries, ensuring ads are properly tagged, organized, and up to date
• Support UTM tagging and QA of tracking links to ensure accurate attribution
• Research competitor ads, platform updates, and industry trends, bringing relevant findings to the team
• Assist with budget pacing tracking and escalate any delivery or spend issues promptly
• Coordinate with internal teams or agencies to ensure creative assets are delivered on time and to spec

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Director, Demand Generation

Director, Demand Generation

Paid Ads Specialist – Google, Meta

Data Conversion Specialist

Paid Media Specialist