Performance Marketing

• Set up, manage, and optimize paid search campaigns
• Support the SEM team with analyses and reporting
• Ensure campaigns deliver positive ROI and achieve desired results
• Manage multiple paid search accounts across existing and new categories
• Monitor bidding strategies, targeting settings, budgets, search terms, and account metrics
• Create large keyword lists
• Implement creative copy suggestions
• Define campaign budgets and align campaign goals
• Ensure search campaigns meet best-practice principles
• Recommend and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, PMax, and other paid-search areas
• Keep up to date with search engine and PPC industry trends and developments
• Use data-driven analysis to identify opportunities and recommend performance optimizations
• Collaborate with Sales, Data, Product, and other business stakeholders
• Report to the SEM Manager

PPC Specialist optimizing paid search campaigns for Forbes Advisor’s consumer finance platform

PPC Specialist

PPC Specialist optimizing Google and Bing paid search campaigns for Forbes Advisor’s consumer finance platform. Managing budgets, bidding, targeting, keywords, and performance analysis to grow conversions.

• Set up, manage, and optimize paid search campaigns
• Support the SEM team with analyses and reporting
• Ensure campaigns deliver positive ROI and achieve desired results
• Manage multiple accounts across existing and new categories
• Monitor bidding strategies, targeting settings, budgets, search terms, and account metrics
• Create large keyword lists
• Implement creative copy suggestions
• Define campaign budgets and align campaign goals
• Ensure search campaigns follow best-practice principles
• Recommend and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, PMax, and other paid-search areas
• Keep up to date with search engine and PPC industry trends and developments
• Use data-driven analysis to identify opportunities and recommend performance optimizations
• Collaborate with Sales, Data, Product, and other business stakeholders

Senior PPC Specialist optimizing paid search campaigns for Forbes Advisor’s consumer-finance content

Senior PPC Specialist

Senior PPC Specialist optimizing Google and Bing paid-search campaigns for Forbes Advisor, a consumer-finance advice platform. Driving ROI, conversions, and growth through bidding, targeting, and performance analysis.

• Work within in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
• Take ownership of channel performance, achieving targets
• Develop and execute best-practice PPC strategies to meet business goals.
• Provide guidance and support to team members in determining optimal tactics to deliver commercial priorities.
• Build and manage testing roadmap for categories.
• Leverage data-driven insights to identify opportunities and optimize campaign performance.
• Stay up to date with search engine updates and PPC industry trends.
• Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance.

SEM Campaign Manager driving performance marketing efforts for Forbes Advisor

SEM Campaign Manager

SEM Campaign Manager overseeing paid search campaigns at Forbes Advisor. Collaborating with teams to drive PPC strategies and optimize performance across platforms for growth.

Performance Marketing jobs in Israel

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PPC Specialist

Senior PPC Specialist

SEM Campaign Manager