PPC Specialist

Forbes Advisor

PPC Specialist optimizing Google and Bing paid search campaigns for Forbes Advisor’s consumer finance platform. Managing budgets, bidding, targeting, keywords, and performance analysis to grow conversions.

Posted 8/5/2026full-timeRemote • 🇮🇱 IsraelJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid search campaigns on platforms like Google and Bing Ads, with a strong focus on data-driven analysis and performance optimization. Proven ability to develop innovative strategies that enhance ROI and align with best practices in PPC.

Highest-signal resume keywords

Paid Search Campaign ManagementGoogle Ads ProficiencyBing Ads ProficiencyData Analysis and ReportingPPC Best Practices Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance MarketingCampaign Performance AnalysisData ManipulationKeyword ResearchSmart Bidding StrategiesDigital Traffic MetricsBudget ManagementCreative CopywritingMultitasking in Deadline-Driven AtmosphereStrategic Thinking

Soft Skills

Analytical SkillsAttention to DetailRelationship-Building SkillsCreative ThinkingEffective Presentation Skills

Tools & Technologies

SEMrushGoogle Search ConsoleMS Excel

Certifications & Qualifications

Google Ads CertificationBing Ads Certification

Industry Keywords

PPCSEMROIDigital MarketingSearch Engine MarketingBidding StrategiesCampaign StructuringPerformance OptimizationSearch Engine TrendsTargeting Opportunities

About the role

Key responsibilities & impact

Set up, manage, and optimize paid search campaigns
Support the SEM team with analyses and reporting
Ensure campaigns deliver positive ROI and achieve desired results
Manage multiple paid search accounts across existing and new categories
Monitor bidding strategies, targeting settings, budgets, search terms, and account metrics
Create large keyword lists
Implement creative copy suggestions
Define campaign budgets and align campaign goals
Ensure search campaigns meet best-practice principles
Recommend and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, PMax, and other paid-search areas
Keep up to date with search engine and PPC industry trends and developments
Use data-driven analysis to identify opportunities and recommend performance optimizations
Collaborate with Sales, Data, Product, and other business stakeholders
Report to the SEM Manager

Requirements

What you’ll need

Proven 2+ years of experience in performance marketing, creating, managing, and executing paid search campaigns on Google and Bing Ads
Proficiency in MS Excel and data manipulation
Strong analytical skills
Ability to think creatively
Excellent attention to detail
Strong relationship-building skills
Ability to think strategically and develop innovative paid search strategies
Ability to present information effectively to a range of audiences
Proficiency in managing moderate to large-scale paid search accounts
Skills in campaign performance analysis and digital traffic metrics
Experience with paid search tools such as SEMrush and Google Search Console
Proven experience using smart bidding strategies, including tROAS, tCPA, maximize conversions, and maximize conversion value
Detailed knowledge of PPC best approaches, principles, and standards
Good understanding of how PPC fits into wider digital marketing
Proven ability to achieve targets and results and make a tangible impact on ROI and revenues
Ability to effectively multitask in a deadline-driven atmosphere
Google/Bing Ads certification is a plus

Benefits

Comp & perks

Equal employment opportunities and protection from discrimination and harassment
Benefits of an established, successful company