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SEM Campaign Manager
Forbes AdvisorSEM Campaign Manager overseeing paid search campaigns at Forbes Advisor. Collaborating with teams to drive PPC strategies and optimize performance across platforms for growth.
About the role
Key responsibilities & impact- Work within in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
- Take ownership of channel performance, achieving targets
- Develop and execute best-practice PPC strategies to meet business goals.
- Provide guidance and support to team members in determining optimal tactics to deliver commercial priorities.
- Build and manage testing roadmap for categories.
- Leverage data-driven insights to identify opportunities and optimize campaign performance.
- Stay up to date with search engine updates and PPC industry trends.
- Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance.
Requirements
What you’ll need- Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads.
- In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
- Experience managing large-scale PPC accounts.
- Strong analytical skills and proficiency in data analysis tools.
- Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
- Experience using external competitive research tools such as SEMrush, Adthena, or similar.
- Highly motivated with a proven track record of exceeding expectations.
- Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally.
- Enjoys working in a collaborative team environment and supporting the business in achieving goals.
- Proficient in Excel.
- Bachelor’s Degree is required.
Benefits
Comp & perks- Equal employment opportunities
- Prohibits discrimination and harassment of any type
ATS Keywords
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Hard Skills & Tools
PPC Campaign ManagementGoogle AdsBing AdsSmart Bidding StrategiesData AnalysisWebsite AnalysisGoogle AnalyticsSEMrushAdthenaExcel
Soft Skills
Team CollaborationMotivationSupportive Leadership
Certifications
Bachelor’s Degree