Senior PPC Specialist

Forbes Advisor

Senior PPC Specialist optimizing Google and Bing paid-search campaigns for Forbes Advisor, a consumer-finance advice platform. Driving ROI, conversions, and growth through bidding, targeting, and performance analysis.

Posted 8/5/2026full-timeRemote • 🇮🇱 IsraelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid search campaigns across platforms like Google and Bing Ads, utilizing data-driven analysis to enhance performance and achieve positive ROI. Strong analytical and strategic thinking skills are essential for developing innovative campaign strategies and collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Paid Search Campaign ManagementGoogle Ads ProficiencyBing Ads ProficiencyData Analysis and ReportingSEMrush Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance MarketingCampaign Performance AnalysisKeyword ResearchSmart Bidding StrategiesDigital Traffic MetricsBudget ManagementCreative CopywritingData ManipulationPPC Best PracticesAccount Management

Soft Skills

Analytical SkillsAttention to DetailCreative ThinkingRelationship BuildingStrategic Thinking

Tools & Technologies

MS ExcelGoogle Search ConsoleSEMrushPMaxDSA

Certifications & Qualifications

Google Ads CertificationBing Ads Certification

Industry Keywords

Paid SearchSEMPPCROIBidding StrategiesSearch Engine TrendsCampaign StructuringTargeting OpportunitiesPerformance OptimizationDigital Marketing

About the role

Key responsibilities & impact

Set up, manage, and optimize paid search campaigns
Support the SEM team with analyses and reporting
Ensure campaigns deliver positive ROI and achieve desired results
Manage multiple accounts across existing and new categories
Monitor bidding strategies, targeting settings, budgets, search terms, and account metrics
Create large keyword lists
Implement creative copy suggestions
Define campaign budgets and align campaign goals
Ensure search campaigns follow best-practice principles
Recommend and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, PMax, and other paid-search areas
Keep up to date with search engine and PPC industry trends and developments
Use data-driven analysis to identify opportunities and recommend performance optimizations
Collaborate with Sales, Data, Product, and other business stakeholders

Requirements

What you’ll need

2+ years of experience in performance marketing, creating, managing, and executing paid search campaigns on Google and Bing Ads
Proficiency in MS Excel and data manipulation
Strong analytical skills
Ability to think creatively
Excellent attention to detail
Strong relationship-building skills
Ability to think strategically and develop innovative paid search strategies
Ability to present information effectively to a range of audiences
Proficiency in managing moderate to large-scale paid search accounts
Skills in campaign performance analysis and digital traffic metrics
Experience with paid-search tools such as SEMrush and Google Search Console
Proven experience using smart bidding strategies, including tROAS, tCPA, maximize conversion, and maximize conversion value
Google/Bing Ads certification is a plus

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Forbes Advisor Website LinkedIn All Job Openings 201 - 500 employees Founded 1917 🛡️ Insurance 💼 Consulting ✈️ Travel Insurance
Consulting
Travel Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content. Senior PPC Specialist 🔥 1 hour ago 🇮🇱 Israel – Remote ⏰ Full Time 🟠 Senior 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Set up, manage, and optimize paid search campaigns
Support the SEM team with analyses and reporting
Ensure campaigns deliver positive ROI and achieve desired results
Manage multiple accounts across existing and new categories
Monitor bidding strategies, targeting settings, budgets, search terms, and account metrics
Create large keyword lists
Implement creative copy suggestions
Define campaign budgets and align campaign goals
Ensure search campaigns follow best-practice principles
Recommend and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, PMax, and other paid-search areas
Keep up to date with search engine and PPC industry trends and developments
Use data-driven analysis to identify opportunities and recommend performance optimizations
Collaborate with Sales, Data, Product, and other business stakeholders 🎯 Requirements
2+ years of experience in performance marketing, creating, managing, and executing paid search campaigns on Google and Bing Ads
Proficiency in MS Excel and data manipulation
Strong analytical skills
Ability to think creatively
Excellent attention to detail
Strong relationship-building skills
Ability to think strategically and develop innovative paid search strategies
Ability to present information effectively to a range of audiences
Proficiency in managing moderate to large-scale paid search accounts
Skills in campaign performance analysis and digital traffic metrics
Experience with paid-search tools such as SEMrush and Google Search Console
Proven experience using smart bidding strategies, including tROAS, tCPA, maximize conversion, and maximize conversion value
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