Performance Marketing

• Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms (e.g. Reddit, Pinterest, Snapchat, etc).
• Manage audience targeting, budget allocation, creative trafficking, and campaign structure to drive efficient growth.
• Conduct ongoing performance monitoring and implement daily/weekly optimizations.
• Support structured testing across creative variations, audiences, placements, and bidding strategies.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Partner with Creative to provide data-informed feedback on messaging, formats, and content iterations.
• Ensure accurate tracking, pixel implementation, product catalog hygiene, CAPI integrations, and event configuration.
• Maintain clean account structure and campaign documentation.
• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
• Collaborate with paid social lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.

Paid Social Specialist

• Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms.
• Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth.
• Monitor performance and implement weekly optimizations through bidding, SQR, keyword expansion and exclusion, negative keyword management, and ad strength improvements.
• Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Ensure accurate pixel tracking, event configuration, product feed hygiene, and UTM parameter implementation.
• Maintain clean, scalable account architecture that supports market growth.
• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Collaborate with paid search lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.

Paid Search Specialist

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery.
• Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions.
• Manage strategic account architecture set up to align with clients business, measurement and goals.
• Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards.
• Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch.
• Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms.
• Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach.
• Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey.
• Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights.
• Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack.
• Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions.
• Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Campaign Manager, Ad Ops – Temporary

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Programmatic Campaign Manager – Temporary

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Lead demand generation strategy and performance across VSB inbound, Key Account ABM, lifecycle, CRO, cross-sell, attribution, and reporting
• Design full-funnel campaign frameworks that connect paid, content, email, events, lifecycle, and ABM/ABX into coordinated plays mapped to segment, funnel stage, and revenue target
• Design and operate multi-agent campaign stacks that orchestrate execution across channels, with agents handling research, audience selection, asset variants, sequencing, and in-flight optimization through a campaign's lifecycle
• Develop a multi-agent ABM stack for Key Accounts that coordinates account research, fit and intent signal monitoring, enrichment, account prioritization, sequencing input for sales, and CRM hygiene
• Stand up attribution and reporting workflows that deliver weekly full-funnel reporting, channel and campaign ROI, conversion by stage, and pacing against pipeline targets
• Run continuous CRO experiments across forms, pages, flows, and conversion paths, measured against pipeline
• Define audience segmentation, buying committee strategies, and conversion paths by funnel stage, account tier, and intent
• Translate funnel performance into executive-ready recommendations and decisions
• Collaborate with Product Marketing, Web, Customer Success, and Sales Enablement to align demand programs with GTM priorities and positioning

Director of Demand Generation

• Lead and execute SBA Pro-Life America’s Iowa political and grassroots strategy for the 2026 midterms and 2028 Presidential Caucus
• Serve as the primary conduit between Iowa operations and SBA’s national leadership team
• Implement comprehensive grassroots and grasstops campaign plans to mobilize voters and key stakeholders
• Build, maintain, and leverage strong relationships with state and local pro-life organizations, conservative leaders, and coalition partners
• Act as SBA’s primary liaison to Iowa Republican Party leadership at the state and local levels
• Recruit, hire, and manage field, communications, and consulting staff as needed to meet campaign objectives
• Oversee campaign budgets, reporting, and compliance in coordination with SBA headquarters

Campaign Manager

• Own and evolve early lifecycle (EMOB) engagement strategy to drive activation, card usage, and customer retention
• Translate customer behavior and campaign performance data into targeted messaging and actionable strategies
• Lead end-to-end campaign execution across digital channels, including planning, targeting, creative development, deployment, and optimization
• Identify opportunities to improve engagement through testing, segmentation, and performance insights
• Partner cross-functionally to ensure campaigns are delivered on time, compliant, and aligned to business goals
• Navigate regulatory and compliance requirements while maintaining speed, quality, and risk discipline
• Drive operational improvements by identifying process gaps, inefficiencies, and opportunities to streamline execution
• Prepare and deliver clear, concise recommendations and performance insights to senior stakeholders
• Support campaigns across a diverse portfolio of branded and co-branded credit card products, including new product launches

Performance Marketing jobs in Iowa

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