Director of Demand Generation

AgencyBloc

Director of Demand Generation at AgencyBloc responsible for driving demand across marketing programs. Overseeing strategy, execution, and performance of integrated demand programs for B2B SaaS.

Posted 6/9/2026full-timeCedar Falls • Iowa • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead demand generation strategy and performance across VSB inbound, Key Account ABM, lifecycle, CRO, cross-sell, attribution, and reporting
Design full-funnel campaign frameworks that connect paid, content, email, events, lifecycle, and ABM/ABX into coordinated plays mapped to segment, funnel stage, and revenue target
Design and operate multi-agent campaign stacks that orchestrate execution across channels, with agents handling research, audience selection, asset variants, sequencing, and in-flight optimization through a campaign's lifecycle
Develop a multi-agent ABM stack for Key Accounts that coordinates account research, fit and intent signal monitoring, enrichment, account prioritization, sequencing input for sales, and CRM hygiene
Stand up attribution and reporting workflows that deliver weekly full-funnel reporting, channel and campaign ROI, conversion by stage, and pacing against pipeline targets
Run continuous CRO experiments across forms, pages, flows, and conversion paths, measured against pipeline
Define audience segmentation, buying committee strategies, and conversion paths by funnel stage, account tier, and intent
Translate funnel performance into executive-ready recommendations and decisions
Collaborate with Product Marketing, Web, Customer Success, and Sales Enablement to align demand programs with GTM priorities and positioning

Requirements

What you’ll need

8+ years of B2B SaaS demand generation, growth marketing, or pipeline marketing experience
Track record leading integrated, multi-channel demand programs that move pipeline and revenue across inbound and ABM
Experience across high-velocity inbound and mid-market or enterprise demand motions
Hands-on experience designing and operating multi-agent workflows across campaigns, ABM, attribution and reporting, and CRO
Hands-on experience with HubSpot, Cassidy, Gong, Clay, and modern GTM tooling
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work arrangements
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationgrowth marketingpipeline marketingmulti-channel demand programsCROaudience segmentationcampaign attributioncampaign reportingconversion optimizationaccount-based marketing (ABM)

Soft Skills

leadershipcollaborationstrategic thinkingcommunicationdecision making