Customer Engagement Manager – Credit Cards

Wells Fargo

Customer Engagement Marketing Campaign Manager leading customer engagement strategy for credit cards. Drive activation and retention using data-driven multi-channel campaigns.

Posted 5/28/2026full-timeWilmington • Iowa, North Carolina, Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own and evolve early lifecycle (EMOB) engagement strategy to drive activation, card usage, and customer retention
Translate customer behavior and campaign performance data into targeted messaging and actionable strategies
Lead end-to-end campaign execution across digital channels, including planning, targeting, creative development, deployment, and optimization
Identify opportunities to improve engagement through testing, segmentation, and performance insights
Partner cross-functionally to ensure campaigns are delivered on time, compliant, and aligned to business goals
Navigate regulatory and compliance requirements while maintaining speed, quality, and risk discipline
Drive operational improvements by identifying process gaps, inefficiencies, and opportunities to streamline execution
Prepare and deliver clear, concise recommendations and performance insights to senior stakeholders
Support campaigns across a diverse portfolio of branded and co-branded credit card products, including new product launches

Requirements

What you’ll need

5+ years of Business Execution, Implementation, or Strategic Planning experience
Experience in campaign, lifecycle, or customer engagement marketing
Experience with early lifecycle/onboarding (EMOB), activation, or customer journey strategy
Background in credit cards, lending, financial services, or other regulated industries
Strong analytical and problem-solving skills
Experience managing high-volume, multi-channel campaign portfolios
Familiarity with marketing tools such as Salesforce Marketing Cloud or similar platforms
Excellent communication skills with experience presenting to senior leadership
Experience leading end-to-end campaign delivery across multiple workstreams
Strong ability to analyze data and translate insights into marketing actions
Demonstrated success working with cross-functional teams and influencing without direct authority

Benefits

Comp & perks

competitive compensation
robust benefits package
programs designed to enhance work-life balance
overall well-being

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign executioncustomer engagement marketingdata analysisstrategic planningprocess improvementsegmentationperformance insightsactivation strategyonboarding strategymulti-channel marketing

Soft Skills

analytical skillsproblem-solving skillscommunication skillspresentation skillscross-functional collaborationinfluencing skillsorganizational skillstime managementleadershipcustomer retention