Marketing Operations

• Assists with the implementation, management, and execution of paid media campaigns, ensuring all activities are aligned with marketing goals.
• Performs end-to-end campaign quality assurance.
• Optimizes campaign user journey, ensuring a seamless and positive user experience across multiple platforms.
• Assist with the deployment and management of tracking tags via Google Tag Manager.
• Monitor campaign delivery to ensure proper execution, providing troubleshooting support for creative and publisher issues.
• Ensure accurate reporting and data integrity.

Integrated Marketing Operations Specialist

• Lead the development of internal tools for merchandising and marketing teams
• Collaborate closely with engineering, data science, ops, and marketplace teams
• Build scalable and transparent systems to enhance shopper engagement and business results

Senior Product Manager, Merchandising & Marketing Tools

• Oversee day-to-day marketing operations, ensuring projects and initiatives are organized, tracked, and consistently moving forward while removing blockers and facilitating communication across the marketing department.
• Build and manage a centralized project management system that serves as the single source of truth for marketing activities, timelines, and deliverables.
• Monitor team-wide progress against marketing plans and priorities, identifying risks, dependencies, or misalignments and partnering with leadership to course-correct.
• Coordinate and align ongoing initiatives across the full marketing team (including digital, content, creative, and events) ensuring teams have what they need to execute.
• Provide strategic and hands-on operational support for conference and event planning and execution alignment with business objectives.
• Collaborate closely with the event lead, ensuring they have the resources, guidance, and cross-functional coordination.
• Lead and mentor a small Marketing Operations team, scaling capabilities as the company grows.
• Establish clear expectations, KPIs, performance standards, and growth plans for team members.
• Foster a culture of collaboration, efficiency, and continuous improvement through regular feedback, coaching, and performance reviews.
• Lead the planning, coordination, and execution of marketing projects from intake through completion, ensuring clear ownership, deadlines, and accountability.
• Develop and implement standardized workflows, templates, and processes to improve team efficiency and reduce operational friction.
• Support the adoption of AI‑enabled tools to enhance productivity, campaign performance, and operational stability.
• Facilitate project reviews and alignment meetings that keep stakeholders informed and engaged.
• Engage in campaigns from the earliest stages of strategic planning, ensuring goals, objectives, and success criteria are clearly defined and aligned across stakeholders before work begins.
• Manage campaign workflows from strategy through creative development, approvals, launch, and post launch review.
• Coordinate campaign launch logistics across all relevant teams and platforms, managing assets, checklists, and dependencies to ensure flawless execution.
• Track campaign milestones and post-launch checkpoints, facilitating reviews that surface insights and inform real-time optimization decisions.
• Lead post-campaign retrospectives to capture key learnings, document outcomes, and apply findings to future campaign planning and process improvement.
• Serve as the primary operational point of contact for marketing vendors, agencies, and technology platforms, ensuring commitments are met and value is delivered.
• Partner with procurement and finance as needed to support vendor contracts and budget tracking.
• Provide operational support to Marketing leadership, by tracking priorities, preparing updates, and facilitating cross-functional communications.
• Support planning cycles by coordinating inputs across the team and ensuring leadership has a clear, consolidated view of marketing activities.
• Represent Marketing Operations in cross-functional meetings and serve as an escalation point for operational issues.
• Partner with Marketing, Sales, and Business Development leadership to translate company level goals into actionable marketing operational plans.
• Assist Marketing leadership with tracking and forecasting the marketing operations budget.
• Monitor vendor and technology spend and support ROI analysis and optimization efforts.
• Other related duties as assigned.

Associate Director, Marketing Operations

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade
• Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems
• Establish standards for prompt engineering, evaluation, and continuous learning
• Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows
• Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity
• Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools
• Redesign campaign execution into repeatable, modular systems that can be automated and optimized
• Partner with GTM Engineering to evolve system architecture, integrations, and data flows
• Identify and eliminate manual, fragmented processes — replacing them with intelligent automation
• Build next-generation attribution models that connect activity to pipeline to revenue
• Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize
• Leverage AI to uncover insights and opportunities beyond standard reporting
• Translate complex data into clear, strategic recommendations for leadership
• Own lifecycle strategy and implementation in partnership with GTM Engineering
• Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline
• Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data
• Continuously optimize funnel conversion through structured experimentation and AI-driven insights
• Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement
• Standardize frameworks, templates, and processes across the team
• Ensure every campaign is measurable, optimized, and continuously improving
• Drive adoption of new systems, workflows, and ways of working across marketing
• Partner cross-functionally to align on processes, data, and performance expectations
• Mentor team members and elevate overall marketing operations maturity

Marketing Operations – AI Strategist

• Manage processes and projects that keep the brand marketing operations team running smoothly
• Ensure the day-to-day needs of the North America marketing team are met
• Maintain project timelines, templates, and recaps in an organized fashion
• Manage reporting dashboards and organize documents for reporting requests (monthly, quarterly, seasonally, yearly)
• Source and organize North America-specific seasonal information, requests, and details for inclusion in NA communications
• Organize SharePoint, Asana, deck templates, and other administrative tasks
• Coordinate meetings, scheduling, and follow-up
• Support other needs across the Integrated Marketing Team as necessary

Marketing Operations Associate

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations jobs in Minnesota

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Integrated Marketing Operations Specialist

Senior Product Manager, Merchandising & Marketing Tools

Associate Director, Marketing Operations

Marketing Operations – AI Strategist

Marketing Operations Associate

Marketing Operations Manager