Marketing Analyst

• Build and manage our paid ad campaigns day to day across Google Search and LinkedIn
• Create engaging ad copy, creative, and landing pages that drive clicks and capture leads
• Sharpen our search terms and audiences so our ads reach the right people
• Test and iterate on copy, creative, budget, and audiences to build our best-performing campaigns
• Build and deploy email campaigns against the marketing calendar
• Monitor the shared inbox and handle responses and opt-outs
• Own email health and deliverability — sender reputation, list hygiene, and inbox placement
• Report on email metrics — opens, clicks, conversions, and engagement trends

Freelance Paid Marketing Analyst

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
• Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
• Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs
• Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption
• Create and manage demand generation campaigns to drive pipeline growth
• Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
• Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
• Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
• Uphold high standards for brand identity, messaging accuracy, and market reputation
• Support contract and vendor coordination for creative and digital services
• Other duties as required

Business Development Analyst

• Design and develop advanced analytics models and tooling infrastructure to optimize marketing processes and tooling.
• Oversee and enhance tools like Promotions Optimization, Alerting Dashboard, Brand Workflow Engine, and Channel Search Optimization. Develop new tools required for new business pursuits or advancing current operations.
• Continuously monitor marketing processes and performance through advanced data analytics. Work to produce predictive analytics models that the reporting teams can utilize to support key marketing metrics 1+ year in advance (Impact, Lift%, Suppression Risk, Lost Sales from Alerting, etc.).
• Provide data-driven insights for ad hoc marketing decisions, supporting the marketing management team with necessary data and tools. Ensure the analysis explains business drivers ($s) vs. count metrics.
• Work closely with departments like Merchandising, Planners, Training, S&T, FP&A, Pricing, and Demand to align marketing management with market demands. Ensure built solutions can scale (reduce time and increase efficiency) through 5+ years.

Senior Analyst, Marketing Operations

• Deliver analysis, insights, and recommendations to support enhancements of GM Financial’s consumer and dealer marketing
• Collaborate with business stakeholders to understand goals, objectives, establish KPIs and ensure valid and reliable measurement and tracking
• Support GMF products and business units by developing reporting that monitors behavior and performance of marketing campaigns and channels
• Effective communication about results to different internal audiences
• Identify data discrepancies and collaborate with Integration and Developer teams for support

• Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities
• Design measurement frameworks and learning agendas that align with business strategies and marketing objectives
• Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels
• Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions
• Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities
• Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels
• Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences
• Leverage tag management systems to ensure accurate data capture and tracking implementation
• Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker
• Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams
• Present strategic recommendations that drive action and influence stakeholder decisions
• Create automated reporting solutions providing real-time visibility into marketing performance and KPIs
• Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights
• Manage multiple concurrent analytical projects ensuring timely, high-quality delivery
• Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights
• Mentor junior analysts and contribute to team knowledge sharing

Marketing Analyst jobs in Texas

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Freelance Paid Marketing Analyst

Business Development Analyst

Senior Analyst, Marketing Operations

Marketing Analyst

Senior Performance Marketing Analyst