Marketing Analyst

GM Financial

Marketing Analyst at GM Financial analyzing marketing and product data for actionable insights. Supporting measurement, reporting, and optimization across teams.

Posted 6/24/2026full-timeIrving • Texas • 🇺🇸 United StatesJuniorWebsite

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Deliver analysis, insights, and recommendations to support enhancements of GM Financial’s consumer and dealer marketing
Collaborate with business stakeholders to understand goals, objectives, establish KPIs and ensure valid and reliable measurement and tracking
Support GMF products and business units by developing reporting that monitors behavior and performance of marketing campaigns and channels
Effective communication about results to different internal audiences
Identify data discrepancies and collaborate with Integration and Developer teams for support

Requirements

What you’ll need

Basic understanding of statistical analysis and statistical software packages (e.g. SAS, Python, SQL, etc.)
Experience using analytics tools and technologies such as SAS, Python, Databricks, and Power BI preferred
Advanced knowledge of Microsoft Excel
Knowledge of the capabilities of industry tools for dashboarding such as PowerBI and/or Tableau
Knowledge of popular testing methodologies and types of analyses used in marketing measurement (Test vs Control analysis, A/B, Multivariate, Incrementality, Break-even analysis, Lift analysis, Regression, Cluster analysis, etc.)
Knowledge of data warehouses, data mining, and data analysis techniques
Foundational statistical knowledge including significance testing, sampling, probability, variation, correlation, bias, etc.
Ability to conduct data analysis to solve problems and answer questions
Critical thinking skills - capable of understanding how measurement connects to business goals and objectives
Passion for diving into data to uncover key insights into performance
Ability to manage a workload with multiple projects with varying priorities with tight deadlines
Strong verbal and written communication skills
Detail oriented
Strong prioritization, time management, organization and follow-up skills
High School Diploma or equivalent required
Bachelor’s Degree in Marketing, Economics, Business Administration, Statistics or other quantitative discipline or equivalent work experience required
Master’s Degree in a quantitative discipline preferred
1-3 years of total relevant experience required
1 or more years of hands-on experience with statistical analysis software (SAS, Python, SQL, etc.) preferred

Benefits

Comp & perks

401K matching
bonding leave for new parents (12 weeks, 100% paid)
tuition assistance
training
GM employee auto discount
community service pay
nine company holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

statistical analysisdata analysisdata miningdata warehousesA/B testingregression analysisPythonSASSQLPower BI

Soft Skills

critical thinkingcommunicationdetail orientedtime managementorganizationprioritizationproblem solvingcollaborationinsight generationworkload management