Senior Performance Marketing Analyst

Vericast

Senior Performance Marketing Analyst at Vericast transforming complex data into strategic insights. Leading marketing analysis and optimizing digital customer experiences for financial institutions.

Posted 6/13/2026full-timeRemote • Texas • 🇺🇸 United StatesSenior💰 $120,000 - $150,000 per yearWebsite

Tech Stack

Tools & technologies

AWSAzureCloudHadoopPythonSparkSQLTableau

About the role

Key responsibilities & impact

Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities
Design measurement frameworks and learning agendas that align with business strategies and marketing objectives
Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels
Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions
Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities
Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels
Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences
Leverage tag management systems to ensure accurate data capture and tracking implementation
Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker
Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams
Present strategic recommendations that drive action and influence stakeholder decisions
Create automated reporting solutions providing real-time visibility into marketing performance and KPIs
Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights
Manage multiple concurrent analytical projects ensuring timely, high-quality delivery
Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights
Mentor junior analysts and contribute to team knowledge sharing

Requirements

What you’ll need

Master's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
10+ years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
Proven experience in financial services industry or working with financial institutions strongly preferred
Track record of delivering impactful insights that influenced strategic business decisions
Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
Advanced SQL skills required
Proficiency in Python or R for statistical analysis and data manipulation
Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards
Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
Familiarity with marketing automation platforms, CRM systems, and tag management implementation

Benefits

Comp & perks

medical, dental and vision coverage
401K with company match
generous PTO allowance
life insurance
employee assistance
pet insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysismarketing analyticsattribution modelingcustomer journey analysisA/B testingSQLPythonRdata visualizationstatistical analysis

Soft Skills

strategic thinkingcommunicationcollaborationmentoringproject managementinfluencingproblem-solvinganalytical thinkingnarrative buildingstakeholder engagement