Marketing Analyst

• Utilize data and analytics daily to improve Marketing effectiveness and efficiency against business goals for Customer Acquisition and Retention, and Demand across Digital and Retail channels
• Conduct in-depth performance analyses to understand incremental channel lift, optimize investments, forecast performance, and inform strategic decisions
• Serve as a super user of Marketing effectiveness models and metrics, including Multi Touch Attribution (MTA), Marketing Mix Models (MMM), and Incrementality Testing
• Utilize modeled data with channel, vendor, and other internal datasets
• Support in-house Marketing, Media, and Brand teams with regular reporting and Marketing mix opportunities across channels, budgets, and audiences
• Build and maintain reports and dashboards to track and visualize performance trends
• Identify, help design, and measure testing opportunities across channels with Media and Testing teams
• Understand the role of Marketing channels and campaign types in each Brand’s business
• Collaborate with Brand, Technology, and external vendor stakeholders
• Stay current on Marketing and Media Analytics trends and best practices, including AI automation, and identify new tools and techniques to improve productivity and analytical practices

Marketing Mix Analyst optimizing URBN’s digital and retail marketing investments

Analyst, Marketing Mix

Marketing Mix Analyst optimizing URBN’s digital and retail marketing investments. Applying MTA, MMM, SQL, and incrementality testing to improve campaign effectiveness.

• Own day-to-day App Store Optimization (ASO) execution across the iOS App Store and Google Play, including keyword research, metadata, and listing optimizations.
• Monitor app store rankings, category performance, and keyword rank tracking using tools such as Sensor Tower, Mobile Action, AppTweak, or AppFollow.
• Partner with Creative Services to test and refine app screenshots, preview videos, IAE, and store listing copy through structured A/B testing (e.g., Google Play Console Experiments, Apple Product Page Optimization).
• Track and analyze the acquisition-to-retention user journey (install → activation → engagement → subscription conversion → upgrade), surfacing insights and flagging drop-off points for the teams to investigate further.
• Support search and discovery performance across owned channels, including organic search visibility and in-app discovery pathways for Premium+ features.
• Build and maintain recurring reporting dashboards on ASO, campaign, and subscription funnel performance for marketing leadership and cross-functional stakeholders.
• Collaborate with Product and Development to align organic app store presence and discovery experiences with the product roadmap and release cycles.
• Collaborate with Marketing team members to align ASO activities with other seasonal and scheduled promotional activities in support of subscription growth.
• Partner with the Analytics team on data requests and validation, serving as marketing’s day-to-day analytical point of contact.
• Support campaign performance analysis for major marketing initiatives (e.g., seasonal and acquisition campaigns), identifying trends across App Store visits, redemptions, conversion, and install-campaign metrics (e.g., CPI, CPO) where relevant.
• Quantify and report the organic lift driven by ASO relative to cross-functional efforts, helping distinguish organic vs. paid contribution to installs and conversion when relevant.
• Monitor competitor app store presence, ratings, and reviews (e.g., using SimilarWeb), flagging trends and opportunities for the broader team.
• Support evaluation and reporting for in-app engagement and messaging platforms (e.g., Airship, Piano, Braze and similar vendors).
• Explore and evaluate AI-powered tools to improve reporting efficiency, keyword research, and creative testing workflows.
• Performs other duties as assigned.

Marketing Analyst supporting AccuWeather's subscription growth strategy

Marketing Analyst, Subscription Growth

Marketing Analyst supporting AccuWeather's subscription growth strategy across App Store Optimization and user journey analytics. Collaborating with team to enhance app visibility and subscription metrics.

• Build and manage our paid ad campaigns day to day across Google Search and LinkedIn
• Create engaging ad copy, creative, and landing pages that drive clicks and capture leads
• Sharpen our search terms and audiences so our ads reach the right people
• Test and iterate on copy, creative, budget, and audiences to build our best-performing campaigns
• Build and deploy email campaigns against the marketing calendar
• Monitor the shared inbox and handle responses and opt-outs
• Own email health and deliverability — sender reputation, list hygiene, and inbox placement
• Report on email metrics — opens, clicks, conversions, and engagement trends

Paid Marketing Analyst managing ad campaigns for Vestwell's growth marketing team

Freelance Paid Marketing Analyst

Paid Marketing Analyst managing ad campaigns across Google and LinkedIn for Vestwell's growth marketing team. Analyzing performance and optimizing strategies in a contract role with potential for full-time.

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
• Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
• Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs
• Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption
• Create and manage demand generation campaigns to drive pipeline growth
• Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
• Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
• Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
• Uphold high standards for brand identity, messaging accuracy, and market reputation
• Support contract and vendor coordination for creative and digital services
• Other duties as required

Business Development Marketing Analyst driving brand awareness for government services consultancy

Business Development Analyst

Business Development Marketing Analyst driving brand awareness and digital engagement for Nava, a government services consultancy. Developing multi-channel marketing campaigns and optimizing cross-functional collaboration.

• Design and develop advanced analytics models and tooling infrastructure to optimize marketing processes and tooling.
• Oversee and enhance tools like Promotions Optimization, Alerting Dashboard, Brand Workflow Engine, and Channel Search Optimization. Develop new tools required for new business pursuits or advancing current operations.
• Continuously monitor marketing processes and performance through advanced data analytics. Work to produce predictive analytics models that the reporting teams can utilize to support key marketing metrics 1+ year in advance (Impact, Lift%, Suppression Risk, Lost Sales from Alerting, etc.).
• Provide data-driven insights for ad hoc marketing decisions, supporting the marketing management team with necessary data and tools. Ensure the analysis explains business drivers ($s) vs. count metrics.
• Work closely with departments like Merchandising, Planners, Training, S&T, FP&A, Pricing, and Demand to align marketing management with market demands. Ensure built solutions can scale (reduce time and increase efficiency) through 5+ years.

Senior Analyst optimizing marketing processes and analytics at Spreetail

Senior Analyst, Marketing Operations

Senior Analyst optimizing marketing analytics and processes at Spreetail. Ensuring comprehensive support and training for marketing tools and processes.

Marketing Analyst jobs in Pennsylvania

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Analyst, Marketing Mix

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Freelance Paid Marketing Analyst

Business Development Analyst

Senior Analyst, Marketing Operations