Marketing Analyst, Subscription Growth

AccuWeather

Marketing Analyst supporting AccuWeather's subscription growth strategy across App Store Optimization and user journey analytics. Collaborating with team to enhance app visibility and subscription metrics.

Posted 7/30/2026full-timeState College • Pennsylvania • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in App Store Optimization (ASO) strategies, including keyword research, metadata optimization, and performance analysis across mobile app platforms. Proficient in utilizing analytical tools to track user engagement metrics and support marketing initiatives for subscription growth.

Highest-signal resume keywords

App Store Optimization (ASO)Keyword ResearchData AnalysisGrowth MarketingCollaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

App Store ConnectGoogle Play ConsoleExcelData VisualizationMobile App MetricsSubscription Funnel MetricsA/B TestingPerformance ReportingAnalytical SkillsMarketing Analytics

Soft Skills

CommunicationCollaborationAnalytical ThinkingProject Management

Tools & Technologies

Sensor TowerMobile ActionAppTweakAppFollowTableauLookerData StudioAirshipPianoBraze

Industry Keywords

Growth MarketingSubscription MarketingApp MarketingUser Journey AnalysisCompetitor Analysis

Tech Stack

Tools & technologies

iOSTableau

About the role

Key responsibilities & impact

Own day-to-day App Store Optimization (ASO) execution across the iOS App Store and Google Play, including keyword research, metadata, and listing optimizations.
Monitor app store rankings, category performance, and keyword rank tracking using tools such as Sensor Tower, Mobile Action, AppTweak, or AppFollow.
Partner with Creative Services to test and refine app screenshots, preview videos, IAE, and store listing copy through structured A/B testing (e.g., Google Play Console Experiments, Apple Product Page Optimization).
Track and analyze the acquisition-to-retention user journey (install → activation → engagement → subscription conversion → upgrade), surfacing insights and flagging drop-off points for the teams to investigate further.
Support search and discovery performance across owned channels, including organic search visibility and in-app discovery pathways for Premium+ features.
Build and maintain recurring reporting dashboards on ASO, campaign, and subscription funnel performance for marketing leadership and cross-functional stakeholders.
Collaborate with Product and Development to align organic app store presence and discovery experiences with the product roadmap and release cycles.
Collaborate with Marketing team members to align ASO activities with other seasonal and scheduled promotional activities in support of subscription growth.
Partner with the Analytics team on data requests and validation, serving as marketing’s day-to-day analytical point of contact.
Support campaign performance analysis for major marketing initiatives (e.g., seasonal and acquisition campaigns), identifying trends across App Store visits, redemptions, conversion, and install-campaign metrics (e.g., CPI, CPO) where relevant.
Quantify and report the organic lift driven by ASO relative to cross-functional efforts, helping distinguish organic vs. paid contribution to installs and conversion when relevant.
Monitor competitor app store presence, ratings, and reviews (e.g., using SimilarWeb), flagging trends and opportunities for the broader team.
Support evaluation and reporting for in-app engagement and messaging platforms (e.g., Airship, Piano, Braze and similar vendors).
Explore and evaluate AI-powered tools to improve reporting efficiency, keyword research, and creative testing workflows.
Performs other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, or a related field.
2–4 years of experience in growth marketing, subscription marketing, app marketing (ideally including hands-on ASO work), or marketing analytics.
Working knowledge of App Store Connect and Google Play Console, and familiarity with ASO tools (e.g., Sensor Tower, Mobile Action, AppTweak, AppFollow, App Annie).
Comfort working with mobile app and subscription funnel metrics (installs, conversions/upgrades, DAU/MAU, churn, ARPU).
Working appreciation and application of brand guidelines into marketing communications.
Proficiency with Excel/Sheets and data visualization tools (e.g., Tableau, Looker, Data Studio).
Strong analytical and communication skills, with the ability to translate performance data into clear, actionable recommendations for non-technical stakeholders.
Highly collaborative, with experience working across Marketing, Product, Development, and Analytics teams.
Comfortable managing multiple ongoing workstreams and reporting cadences.

Benefits

Comp & perks

AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.