Marketing Analyst

• Support multiple stakeholders within a fast-moving and growing marketing team.
• Support core marketing functions, including creating and reviewing audiences and lists for marketing campaigns, providing input on marketing plans, evaluating and reporting on campaign performance, and validating numbers used in marketing materials.
• Develop and maintain engaging self-service visualizations, reports, and dashboards in Power BI, applying standards for data and report quality.
• Prepare and present data insights targeted to specific audiences, including leadership, business stakeholders, and technical subject matter experts.
• Collaborate with stakeholders to understand their information needs/requirements and deliver solutions aligned to business goals.
• Perform exploratory data analysis to understand utility/value of new and existing data sets. Apply domain knowledge to interpret the data.
• Contribute to business systems bug/feature development prioritization by identifying issues and describing their potential risks/impacts for both business and technical audiences.
• Inform and educate marketing teams regarding best practices for uses of data and reporting available to them.
• Develop and maintain an understanding of marketing business processes and how they relate to overall organizational functioning.
• Provide recommendations and input on marketing operations and processes.
• Identify potential process issues and data gaps within the business and champion solutions for them from definition to execution.
• Document existing and new processes in a standard operating procedure format.
• Facilitate meetings with stakeholders to identify business problems and analyze for root causes.
• Perform other job-related duties as assigned.
• Perform all functions of the job in a safe manner.

Operations Analyst

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
• Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
• Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs
• Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption
• Create and manage demand generation campaigns to drive pipeline growth
• Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
• Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
• Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
• Uphold high standards for brand identity, messaging accuracy, and market reputation
• Support contract and vendor coordination for creative and digital services
• Other duties as required

Business Development Analyst

• Support implementation and execution across marketing platforms
• Collaborate with stakeholders to: Understand business requirements, Translate into system solutions
• Assist with CRM migration planning and execution
• Work across Martech tools to: Configure, troubleshoot, and optimize solutions
• Provide tactical support to senior team members on active initiatives
• Ensure alignment across systems (email, data, media, CRM)

Marketing Technology Product Analyst – CRM, Marketing Cloud

• Build ETL/data pipelines to ingest, transform, and activate enterprise data in SFMC
• Manage Contact Builder, including identity resolution and customer data architecture
• Configure Salesforce Marketing Cloud (SFMC), including business units and automation schedules
• Troubleshoot SFMC issues involving Journey Builder, Automation Studio, APIs
• Integrate CDP and enterprise systems to unify customer data
• Support CRM migration initiatives, ensuring successful transition of data

Marketing Technology Technical Analyst

• Review and interpret ServiceNow (SNOW) stories to perform quality assurance testing on SpecPro data ahead of weekly releases
• Verify data accuracy, including effective dates, configurations, and version control prior to deployment
• Validate rule logic and hierarchical data flows to ensure a seamless and positive dealer spec’ing experience
• Complete SpecPro and foundational PDM (Product Data Management) training to build knowledge of rule structures, syntax, and testing best practices
• Collaborate with cross-functional teams, including New Truck Pricing, CAE, and our Sales and Marketing teams, to support continuous improvements and release readiness
• Prepare and distribute weekly Dealer Notification Letters outlining updates included in each SpecPro release

Marketing Analyst jobs in Oregon

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Operations Analyst

Business Development Analyst

Marketing Technology Product Analyst – CRM, Marketing Cloud

Marketing Technology Technical Analyst

Technical Marketing Analyst

Technical Marketing Analyst I