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Marketing Technology Technical Analyst
EVERSANAMarketing Technology Technical Analyst at EVERSANA handling Salesforce Marketing Cloud and CRM integrations. Focus on data pipelines, troubleshooting SFMC issues, and managing customer data architecture.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in building ETL/data pipelines and managing Salesforce Marketing Cloud configurations, with a strong focus on data integration, customer data architecture, and marketing automation strategies.
Highest-signal resume keywords
Salesforce Marketing CloudETL/Data Pipeline DevelopmentCRM IntegrationData ModelingMarketing Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQLData ExtensionsIdentity ResolutionCustomer SegmentationEvent-Driven MarketingData Governance
Tools & Technologies
Contact BuilderJourney BuilderAutomation StudioREST APISOAP APIMarketing Cloud ConnectSFTP
Tech Stack
Tools & technologiesCloudETLSOAPSQL
About the role
Key responsibilities & impact- Build ETL/data pipelines to ingest, transform, and activate enterprise data in SFMC
- Manage Contact Builder, including identity resolution and customer data architecture
- Configure Salesforce Marketing Cloud (SFMC), including business units and automation schedules
- Troubleshoot SFMC issues involving Journey Builder, Automation Studio, APIs
- Integrate CDP and enterprise systems to unify customer data
- Support CRM migration initiatives, ensuring successful transition of data
Requirements
What you’ll need- 6+ years experience with Salesforce Marketing Cloud and CRM
- SFMC, Contact Builder, Journey Builder, Automation Studio, SQL
- Salesforce CRM, Marketing Cloud Connect, REST API, SOAP API, ETL, CDP
- Data Extensions, Identity Resolution, Data Modeling, Customer Segmentation
- CRM Integration, Event-Driven Marketing, JSON, SFTP, Data Governance
- Marketing Automation.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Professional development opportunities
- Remote work options