Marketing Analyst

• Serve as the strategic analytics partner for lifecycle and CRM initiatives
• Partner with PMM, Product, and Data Science to measure impact, improve lifecycle programs, and identify opportunities
• Own measurement strategy for lifecycle programs and experiments
• Analyze user behavior across lifecycle stages to identify patterns and high-impact levers for retention
• Communicate insights clearly and influence through data

Lead Product Analyst, Lifecycle Marketing

• Build and manage our paid ad campaigns day to day across Google Search and LinkedIn
• Create engaging ad copy, creative, and landing pages that drive clicks and capture leads
• Sharpen our search terms and audiences so our ads reach the right people
• Test and iterate on copy, creative, budget, and audiences to build our best-performing campaigns
• Build and deploy email campaigns against the marketing calendar
• Monitor the shared inbox and handle responses and opt-outs
• Own email health and deliverability — sender reputation, list hygiene, and inbox placement
• Report on email metrics — opens, clicks, conversions, and engagement trends

Freelance Paid Marketing Analyst

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
• Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
• Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs
• Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption
• Create and manage demand generation campaigns to drive pipeline growth
• Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
• Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
• Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
• Uphold high standards for brand identity, messaging accuracy, and market reputation
• Support contract and vendor coordination for creative and digital services
• Other duties as required

Business Development Analyst

• Design and develop advanced analytics models and tooling infrastructure to optimize marketing processes and tooling.
• Oversee and enhance tools like Promotions Optimization, Alerting Dashboard, Brand Workflow Engine, and Channel Search Optimization. Develop new tools required for new business pursuits or advancing current operations.
• Continuously monitor marketing processes and performance through advanced data analytics. Work to produce predictive analytics models that the reporting teams can utilize to support key marketing metrics 1+ year in advance (Impact, Lift%, Suppression Risk, Lost Sales from Alerting, etc.).
• Provide data-driven insights for ad hoc marketing decisions, supporting the marketing management team with necessary data and tools. Ensure the analysis explains business drivers ($s) vs. count metrics.
• Work closely with departments like Merchandising, Planners, Training, S&T, FP&A, Pricing, and Demand to align marketing management with market demands. Ensure built solutions can scale (reduce time and increase efficiency) through 5+ years.

Senior Analyst, Marketing Operations

• Support the execution and optimization of low-funnel paid social and display campaigns
• Learn how to navigate product feeds, paid media platforms, and performance data to support campaign builds, QA, reporting, and ongoing optimization
• Support campaign builds and QA
• Maintain and optimize product feeds
• Monitor pacing and performance
• Contribute to optimizations
• Support testing and experimentation
• Assist with reporting and communication

Performance Marketing Analyst, Paid Social – Display

• Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue
• Partner with leadership to support strategic planning initiatives and establish performance targets
• Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations
• Optimize lead scoring models and attribution reporting, conducting rigorous model validations
• Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations
• Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting
• Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations

Senior Marketing Performance Analyst – Contract

• Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
• Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
• Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
• Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
• Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
• Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making

Senior Marketing Analyst

• Own the analytics strategy for retention marketing and product marketing, including defining KPIs, building measurement frameworks, and translating outputs into actionable recommendations for key stakeholders.
• Partner with product and lifecycle marketers to design and evaluate A/B tests and experiments across email, push, and in-app channels, ensuring rigorous incrementality measurement.
• Build and maintain dashboards and reporting infrastructure that give marketing and product teams a clear, real-time view of retention health and campaign performance.
• Develop deep behavioral insights into how different user segments activate, retain, and churn, using cohort analysis, LTV modeling, and churn prediction to surface at-risk users and high-value audiences before they're lost.
• Collaborate with Growth Marketing and Finance on planning, forecasting, and performance tracking, and support translation of company OKRs into Growth Marketing team priorities.
• Work cross-functionally with Product and Product Analytics to align on shared metrics, improve data instrumentation, and surface insights that inform both marketing and product roadmaps.

Marketing Analyst jobs in New York

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