Senior Marketing Performance Analyst – Contract

Cohere

Senior Marketing Performance Analyst for a security-first enterprise AI company. Driving data-informed decision making and marketing performance analytics in a rapidly scaling B2B environment.

Posted 6/18/2026contractRemote • California, New York • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

BigQueryPythonSQL

About the role

Key responsibilities & impact

Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue
Partner with leadership to support strategic planning initiatives and establish performance targets
Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations
Optimize lead scoring models and attribution reporting, conducting rigorous model validations
Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations
Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting
Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations

Requirements

What you’ll need

Bachelor's/Master’s degree in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics)
5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments
Advanced SQL and Python programming skills; experience with AI tools for data analysis and automation
Platform Proficiency: Marketo, Salesforce, GA4, BigQuery, Looker, CDP (Segment, Hightouch); Paid and Social Media Platforms; certifications preferred
Proven ability working with Operations, Finance, Product, Engineering, Sales, and Marketing teams
Strong storytelling abilities to translate complex data into clear business insights and recommendations
Comfortable presenting to executives and stakeholders at all organizational levels using Google Slides, PowerPoint, or similar tools
Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing frameworks

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLPythondata analysisA/B testinglead scoring modelsattribution reportingdashboard designmodel validationdata-driven recommendationscustomer journey optimization

Soft Skills

storytellingpresentation skillscollaborationstrategic planninganalytical thinkingcommunicationinsight generationproblem-solvingorganizational skillsexecutive engagement