Marketing

• Work directly with the CMO, assisting day-to-day across the full spread of marketing activities and owning execution end-to-end.
• Plan and ship social content across our channels, matching the pace and culture of each platform (Twitter/X, LinkedIn, TikTok, YouTube, and more).
• Drive go-to-market execution for both AIVM and our consumer AI products: turn strategy into concrete, sequenced launch and growth plans and then make them happen.
• Develop creative marketing strategies and campaign concepts that cut through a noisy AI and crypto landscape.
• Design and run growth campaigns and growth plans, from experiment design through to measurement and iteration.
• Track the market and emerging trends closely and surface the most relevant ones to the teamt, turning cultural moments into content and campaign opportunities.
• Produce and direct short-form content: launch videos, UGC-style content, and platform-native video for TikTok, Reels, YouTube Shorts, and X.
• Run full-cycle go-to-market and growth for our consumer AI products across B2B and B2C, from top-of-funnel awareness through activation, retention, and referral.
• Set up AI automations and AI-native workflows that improve how the whole marketing team operates.
• Support the broader marketing engine across SEO, PR, growth hacking, YouTube, and more.

Marketing Lead

• Strategy & Execution: Develop and manage end-to-end multi-channel marketing campaigns with a focus on PPC and SEO.
• Paid Media Oversight: Manage and optimize complex campaigns across Google Ads and Meta Ads to meet strict client KPIs.
• Lead Generation: Implement and refine strategies specifically designed to generate high-quality leads for service-based and e-commerce clients.
• Technical Implementation: Build, edit, and optimize high-converting landing pages to ensure maximum ROI on ad spend.
• Performance Reporting: Analyze campaign data to provide actionable insights and transparent reporting to stakeholders.
• Client Success: Ensure the technical and creative aspects of each account align with the client’s brand and growth objectives.

Senior Marketing Specialist – Agency

• Assist with the execution of marketing campaigns across multiple channels.
• Support the coordination of marketing projects and day-to-day activities.
• Help maintain project timelines, task lists and marketing trackers.
• Assist with campaign rollouts and follow-up activities.
• Schedule social media content using Hootsuite or similar platforms.
• Assist with creating and uploading content across digital platforms.
• Help maintain content calendars and posting schedules.
• Monitor social media engagement and escalate enquiries where required.
• Assist with basic website content updates.
• Perform quality checks on website pages, links and content.
• Support SEO-related activities and online content improvements.
• Conduct research on industry trends, competitors and marketing opportunities.
• Assist with sourcing information for blogs, campaigns and presentations.
• Maintain accurate marketing trackers, spreadsheets and reporting information.
• Support general marketing administration and documentation.
• Assist with updating marketing collateral and presentations.
• Coordinate with internal teams and external suppliers where required.
• Provide general administrative support to the Brand Manager and Marketing team.

Marketing Intern – Fixed Term

• Conduct a comprehensive audit and provide actionable recommendations covering: Business positioning and messaging
• Website user experience and booking journey
• Instagram strategy and content direction
• Instagram / Meta advertising performance and opportunities
• Packages, pricing, and value proposition
• Referral and client acquisition strategy
• Lead generation and conversion funnel
• Review of a proposed membership/community concept and how it can best support the core photography business

Freelance Business & Marketing Strategist – Once-Off Audit

• As Marketing Manager, South Africa, you will own and grow Capital.com's marketing presence in the South African market — from brand building through to performance acquisition and client retention.
• You will be the local marketing lead, working in close partnership with the central marketing team to adapt global strategy and brand to the South African audience while meeting local commercial targets.
• You are accountable for the full local marketing mix — brand, digital performance, affiliates, and agency relationships — within a regulated, client-centric financial business.
• The role combines strategic ownership with hands-on execution and offers broad cross-functional exposure across brand, performance, compliance, and commercial teams in a fast-growing market.
• Develop and execute the full marketing strategy for South Africa, aligned with company objectives and local commercial targets.
• Own brand campaigns, digital performance activity, and affiliate partnerships to drive client acquisition and retention.
• Work closely with the central marketing team to localise global strategy and brand, ensuring consistent messaging and efficient execution.
• Monitor and report on campaign performance against core acquisition metrics (CPA, FTD, ROAS, LTV), with insights and recommendations to improve return on spend.
• Oversee local marketing and media agencies and manage the affiliate base — ensuring quality delivery, efficient media buying, and accountability.
• Ensure all local marketing activity meets FSCA financial-promotion requirements and POPIA, working with Legal and Compliance on sign-off.
• Own the local marketing budget — tracking spend against forecast and reporting on efficiency.

Marketing Manager

• Handle inbound inquiries from company directors seeking guidance on their financial position.
• Perform outbound calls to warm leads generated through targeted marketing campaigns.
• Conduct structured triage conversations to qualify cases and assess the director's specific needs.
• Accurately document all call activity, case notes, and lead information within the CRM.
• Schedule follow-up appointments and facilitate seamless hand-offs to the specialist teams.
• Proactively identify re-engagement opportunities within existing data sets.
• Collaborate with the programme lead to provide performance updates and process feedback.
• Assist with data management and lead tracking to ensure the pipeline remains organized.

Telemarketing Agent

• Lead the end-to-end guest pipeline for our podcast: outreach, scheduling, communication
• Develop and execute YouTube strategies that prioritize SEO, thumbnails, retention, and engagement
• Run organic and paid campaigns on social media to promote content across platforms
• Create branded assets in Canva or Photoshop for video, podcast, and social channels
• Write and distribute weekly newsletters to engage and grow our subscriber base
• Monitor performance metrics and audience feedback; iterate content strategy accordingly
• Manage HubSpot CRM data and reporting tied to campaign performance

YouTube Marketing Manager

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
• Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
• Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
• Own retention marketing strategies, and own the lifecycle campaigns
• Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
• Help shape the Binance brand in key African Markets
• Report on the effectiveness of campaigns and provide data-driven recommendations

Senior Marketing Manager

• Group Facilitation (structured and consistent hours): With the use of a proven curriculum, you will facilitate structured social skills groups for adolescents aged 13–17 via Zoom
• Work with small groups of 10–12 teens (many autistic and/or ADHD)
• Deliver sessions using fully prepared PowerPoint slides and word-for-word scripts
• Assign and track weekly phone practice calls
• Monitor attendance and record session notes
• Marketing & Enrolment Coordination (flexible hours): Execute marketing campaigns across social media, email, and blog content
• Create and schedule social media posts
• Monitor website enquiry forms and respond professionally to parents
• Conduct discovery calls with parents
• Manage enrolment workflows and automations in GoHighLevel
• Process invoices and maintain enrolment spreadsheets
• Update website content using Squarespace
• Administration (flexible hours): Completing self-paced training
• Supporting high-volume enrolments
• Deep-diving into session materials and preparation
• Strengthening systems and workflows

Group Facilitator, Marketing Coordinator

• Build, launch, and scale high-performing Meta (90%) and Google Ads (10%) campaigns, focusing on Search, Display, and Performance Max.
• Continuously monitor and refine campaigns to meet strict KPI targets, including Cost Per Lead (CPL) and Cost Per Sale.
• Design and optimize high-converting landing pages (via Perspective) to ensure maximum lead quality and conversion rates.
• Build and manage lead nurturing workflows and integrations within GoHighLevel to ensure seamless lead delivery to clients.
• Work alongside the Creative Lead and Account Management team to translate performance data into actionable growth strategies.
• Prepare and communicate campaign results internally and support the account manager in client-facing updates.

Marketing jobs in South Africa

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