Senior Marketing Manager

Binance

Senior Marketing Manager supporting the Africa Marketing team at Binance. Delivering performance-driven campaigns and shaping the brand in the African market.

Posted 6/15/2026full-timeCape Town • 🇿🇦 South AfricaSeniorWebsite

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
Own retention marketing strategies, and own the lifecycle campaigns
Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
Help shape the Binance brand in key African Markets
Report on the effectiveness of campaigns and provide data-driven recommendations

Requirements

What you’ll need

Minimum 3 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
Must have a strong interest and knowledge in crypto/blockchain/technology
Fluency in English is a must
Must be able to work independently
A university degree relating to Marketing is a plus
Strong coordination skills and strategic mindset for marketing
Familiarity with online and offline marketing avenues such as social media, community management, and event management
Proven experience in growing and managing user base

Benefits

Comp & perks

Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

acquisition marketingperformance marketingorganic marketingintegrated marketingretargeting tacticsapp store optimizationlanding page optimizationcontent marketingsocial media campaignsdata-driven recommendations

Soft Skills

execution-oriented mindsethumilitydrivescrappinessindependencestrong coordination skillsstrategic mindset

Certifications

university degree in Marketing