Marketing

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Assist in gathering social media content for various platforms
• Help maintain and produce marketing materials (brochures, flyers, blog posts, etc.)
• Organize and track marketing resources
• Monitor company social media pages and email inboxes
• Assist in analyzing market data to guide marketing strategies
• Support website audits and updates
• Perform general administrative tasks to support the Marketing department.
• Work within and promotes vision, mission, and values of BMC
• Perform other duties as assigned.

Marketing Intern

• Lead the entire event strategy efforts for lead generation and customer engagement at events including the planning and development of necessary promotional materials, setting up lead capture system, and identifying key target audiences.
• Plan and execute a range of field marketing initiatives, including live events, tradeshows, executive events, customer conference and experiential marketing campaigns that align with the company’s overall marketing objectives.
• Oversee all logistics, coordination, and on-site management of events and tradeshows.
• Ensure seamless execution, from pre-event planning to post-event follow-up.
• Work closely with sales, product, and marketing teams to align event strategies with business goals and sales objectives.
• Collaborate with regional team members within Revenue and Product to ensure appropriate tactical and strategic engagement of current, potential and former customers.
• Ensure brand consistency and awareness across all field marketing activities, ensuring that messaging, booth design, promotional materials, and overall event experience align with company values and standards.
• Manage event budgets effectively, ensuring that all events are executed within budget while maximizing ROI.
• Regularly report and analyze the effectiveness of field marketing campaigns.
• Provide post-event summaries, including key metrics such as lead generation, attendance, and engagement, in addition to key learnings.
• Build and maintain strong relationships with vendors, event organizers, and industry partners to ensure smooth execution of events.
• Manage, coach, and mentor a small team of event and field marketing professionals to ensure productive performance and talent pipeline growth within the department and broader business division.
• Identify, create and maintain a calendar of events that keeps stakeholders informed, and run events that will attract and impress our target audience.
• Create and own a standardized Skillable event playbook to execute and support various sized events focused on dedicated internal customers including direct U.S. sales, EMEA sales and partnerships.
• Generate leads at events by meeting with attendees, delivering presentations or demonstrations and procuring contact information.
• Track the success of lead generation efforts and report on key metrics, such as the number of leads generated, conversion rates, and ROI.
• Support and promote the company values through positive interactions with both internal and external stakeholders on a regular basis.
• Other strategic business initiatives or special cross-functional project involvement as required.

Field Marketing Manager

• Develop and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime value
• Support a test-and-learn culture by embedding experimentation and optimization into retention campaign planning
• Translate campaign and customer performance data into actionable insights and recommendations
• Partner cross-functionally to support retention initiatives aligned to customer and business needs
• Monitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvement
• Plan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategies
• Develop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platforms
• Maintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization
• Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time
• Embed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies
• Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities
• Track, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvement
• Prepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadership

Marketing Manager – Retention

• Serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations
• Work directly with Franchise Owners to build effective annual marketing plans
• Make smart use of required local marketing investment and execute programs that drive enrollment growth
• Consult Franchise Owners on local marketing investment allocation across various channels
• Review and approve annual and ongoing local marketing plans to ensure alignment with brand expectations
• Monitor marketing spend pacing and proactively address compliance issues
• Deliver seasonal recommendations and resources to keep Franchise Owners informed
• Ensure local marketing activity meets brand standards and franchise agreement requirements
• Build strong, trusted relationships with Franchise Owners through regular engagement
• Gather and share field feedback with the broader marketing team

• Serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise school locations.
• Provide advanced strategic guidance to Franchise Owners, elevate the quality and consistency of local marketing execution, and help drive enrollment growth across your region.
• Combine deep marketing expertise, consultative partnership, and operational leadership to strengthen franchise performance, ensure brand compliance, and improve the overall effectiveness of the Local School Marketing function.
• Manage assigned Field Marketing Manager for their region and provide guidance and mentorship to team members.
• Ensure local marketing activity across the region meets brand standards, approved channel guidelines, and franchise agreement requirements.
• Monitor local marketing performance across the regional portfolio, identifying high-performing schools worth spotlighting and underperforming schools needing intervention.

Senior Manager, Field Marketing

• Collaborate with internal partners to understand their challenges and project requirements
• Use insights to adapt and support student/prospect communications, with a focus on optimizing the student experience through relevance and personalization
• Ensure the compatibility of applicable components for efficient operation and seamless integration within the marketing tech stack
• Review marketing systems and operations to identify opportunities for improvement, and contribute to enhancements that support efficiency and streamlined daily work
• Advance previously identified marketing automation initiatives, prioritizing work that improves student engagement and success
• Apply hands-on experience in Journey development, automations, and SQL
• Offer technical support and promote a cooperative environment toward the successful completion of projects
• Verify and test the scalability and longevity of solutions, using an approach focused on identifying and addressing potential issues early
• Monitor solutions and perform necessary maintenance operations for any related solutions
• Document operationalization instructions, design specifications, and other related information
• Maintain comprehensive records to support effective future reference and knowledge transfer
• Foster learning and growth within the team
• Stay up to date with industry trends and developments, to help promote a culture of learning and innovation within the team
• Improve the student experience through the strategic use of marketing technology and engagement strategies
• Manage continued adoption of Marketing Cloud and other tools within our marketing technology stack, ensuring that the platform remains an important tool in the marketing strategy
• Attendance, punctuality, and reliability are essential functions of this role

Marketing Technology Automation Manager

• Leads the development of the go to market strategy and branding for the software solutions channel, including positioning, value propositions, and launch plans for new offerings and enhancements.
• Drives demand creation and partner/channel marketing, developing and executing joint marketing plans, campaigns, and co marketing activities with internal teams and external partners.
• Maps the customer buying process and define target buyer audiences, creating or refining buyer personas and identifying industry specific needs that inform messaging and campaign strategy.
• Develops differentiated messaging and content, collaborating with content, design, and digital teams to create campaign assets across email, social, web, paid media, and events.
• Enables the sales organization with pitch decks, messaging guides, value propositions, and region specific sales content and tools that support buyer engagement and offering adoption.
• Creates and executes go to market launch plans, partnering with Product Management and Sales to coordinate messaging, content, enablement, and target account alignment.
• Plans and manages integrated marketing campaigns across channels including email, paid social/display, webinars, and content promotion, ensuring smooth end to end execution from asset creation to post campaign follow up.
• Owns demand program strategy and execution, including acquisition, nurture, and acceleration programs that support pipeline creation and revenue impact.
• Builds and manages marketing automation workflows, including emails, landing pages, forms, segmentation criteria, and nurture programs within the MAP.
• Partners with Sales and Lead Development teams to ensure timely follow up on nurtured leads and alignment on demand program performance.
• Monitors and optimizes campaign performance, tracking MQLs, SALs, influenced pipeline, and other key metrics across Salesforce, Google Analytics, and marketing tools.
• Generates performance reports and actionable insights, recommending optimizations to improve engagement, conversion, and pipeline velocity.
• Develops and maintains a lead to revenue model in partnership with Sales and business leaders, ensuring alignment between marketing activities and revenue outcomes.
• Applies SEO best practices and analytics to optimize content, improve discoverability, and enhance campaign effectiveness.

Manager, Marketing Software Solutions

• Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives.
• Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing).
• Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships.
• Refine the brand story and ensure consistent messaging across all channels and customer touchpoints.
• Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation.
• Equip sales teams with the tools, content, and insights needed to close deals effectively.
• Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts.
• Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals.

SVP, B2B Marketing

• Partner with internal teams across marketing, sales, and customer experience to identify and source impactful stories.
• Develop and maintain a global pipeline of customer advocates suitable for speaking engagements.
• Lead the planning, coordination, and execution of CX’s involvement in the Customer Achievement Awards program.
• Partner with customer advocacy communities and external clients to foster relationships.
• Oversee the production of customer stories leveraging AI across various formats.
• Measure and report on the impact of storytelling initiatives.

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