Marketing

• Apoio ao planejamento anual de comunicação e marketing regional;
• Relacionamento com a mídia regional, incluindo gestão de demandas, coleta e validação de informações, sugestão de pautas, acompanhamento de entrevistas e mensuração de resultados;
• Apoio às atividades de prevenção e gestão de crises reputacionais, quando necessário;
• Identificação e coleta de informações para pautas regionais destinadas aos canais internos e externos;
• Elaboração e condução de campanhas e eventos institucionais, internos e de marketing, conforme calendário mensal e anual;
• Implementação de ações sociais e de relacionamento com as comunidades;
• Execução e acompanhamento das ações de comunicação interna, incluindo a gestão dos canais internos das unidades sob sua responsabilidade (murais, TV e rádio corporativas) e dos embaixadores da comunicação;
• Apoio na implementação de iniciativas voltadas ao fortalecimento da comunicação interna e da marca empregadora;
• Apoio às ações de marketing local, em alinhamento com a matriz, incluindo o acompanhamento e reporte dos resultados obtidos;
• Levantamento das necessidades locais relacionadas a materiais de marketing e posicionamento da marca.

Analista de Comunicação e Marketing Pleno

• Define and execute Vértuz's integrated digital strategy, with an annual growth plan by product
• Manage and optimize paid traffic campaigns on Meta Ads, Google Ads, TikTok Ads and LinkedIn Ads
• Lead the User Acquisition strategy for the Vértuz app (CPI, retention, conversion to subscription)
• Design and optimize acquisition funnels for each product (CPL, CAC, ROAS, LTV/CAC, conversion rates)
• Lead digital execution for all launches (training, PGR, consulting acquisition campaigns and special campaigns)
• Build and maintain the measurement and attribution stack (GA4, GTM, pixels, mobile attribution, dashboards)
• Manage CRM, automations and communication flows (email, WhatsApp, push) by funnel and product
• Coordinate creative production and manage agencies, freelancers and external vendors
• Lead and develop the digital marketing team as the operation scales

Digital Marketing Leader

• Be responsible for the business unit's marketing strategy, ensuring sustainable growth in volume, revenue and profitability
• Conduct market analyses, generating insights and communication plans for payroll-deductible loan products
• Design and structure marketing campaigns: whether incentive, engagement, relationship campaigns, among others that you may propose
• Plan and execute product launches and product sustainment: our challenge is to attract more customers to the products and to increase usage of our solutions
• Coordinate and conduct initiatives with the commercial team to strengthen the digio brand with banking correspondents and within the payroll-deductible loan market
• Identify day-to-day opportunities and generate insights for marketing and related teams
• Project management in general: be organized, create and track timelines, prepare reports and presentations, and be willing to speak in public and lead meetings
• Plan and execute medium and large-scale events, managing all aspects of organization and ensuring an excellent experience for participants
• Act as the point of contact for product, finance, UX, CX and CRM teams for marketing and communications initiatives. This role involves extensive internal collaboration
• Monitor metrics and track individual and team targets

Senior Marketing Analyst

• Atuar na gestão e governança das campanhas da marca Renner, garantindo organização, acompanhamento e execução eficiente das iniciativas.
• Garantir a excelência na execução dos planos de marca em múltiplos canais, com foco em consistência, qualidade e impacto nos resultados do negócio.
• Realizar análises de performance, acompanhamento de KPIs e tracking de resultados, apoiando decisões estratégicas.
• Traduzir dados e análises em insights acionáveis e recomendações claras, orientadas a resultados e performance.
• Atuar como ponto focal de interface com stakeholders internos (negócio, marketing, comercial, áreas corporativas) e parceiros externos (agências e fornecedores).
• Estruturar, consolidar e garantir a qualidade de materiais para fóruns recorrentes, reuniões executivas e instâncias de governança.
• Garantir velocidade, consistência e eficiência na execução das demandas recorrentes, mantendo controle e previsibilidade da operação.
• Trabalhar de forma integrada com times multidisciplinares, fortalecendo a cultura de dados, governança e performance em marketing.

Especialista de Marketing – Gestão de Projetos

• Execute activities related to portfolio management, product performance analysis, scenario simulations using management information, organization and monitoring of market and competitor research, tracking the performance of product launches, building the business plan (product launch plan) and delist (product discontinuation plan).
• Provide support to the area coordination to contribute the information necessary for decision-making related to the company’s strategies.
• Manage the portfolio by evaluating product performance. Align these actions with the involved areas and follow up on their execution.
• Build the launch plan for new products. Participate in the definition of new launches and develop the sales plan for the initial months of the products’ lifecycle.
• Develop product discontinuation plans.
• Update business performance data and indicators monthly.
• Conduct market visits and ad hoc research to gather data.

Product Marketing Analyst, Ceramic Coverings

• Produce content for internal channels (announcements, articles, campaigns and newsletters), ensuring clarity, alignment with the tone of voice and employee engagement.
• Cover events, internal initiatives and strategic meetings, turning these moments into institutional content.
• Plan and execute internal communication campaigns, supporting HR actions, events and engagement initiatives.
• Manage and update internal channels, ensuring organization, regularity and quality of publications.
• Identify and highlight employee stories, achievements and best practices to strengthen organizational culture.
• Support the drafting and review of institutional communications, ensuring consistency and clarity of messages.
• Organize and maintain the archive of produced content and materials (organizational memory).
• Monitor internal communication metrics and feedback, proposing continuous improvements.
• Manage requests and the internal communications editorial calendar.

Internal Marketing and Digital Content Analyst

• Act as the client's ambassador within the agency, ensuring communication is not only fluid but aligned with the brand's business objectives.
• Establish and manage communication SLAs (Service Level Agreements), ensuring the client receives structured reports and that expectations are proactively managed.
• Develop a technical trust relationship, acting as a consultant who anticipates needs before they become formal requests.
• Lead the strategic unfolding process, transforming superficial briefings into robust technical documents with clear goals, KPIs and operational constraints.
• Orchestrate integration between Creative, Production and Planning teams, ensuring the strategy's through-line is preserved during technical execution.
• Conduct critical alignment meetings to validate the technical and financial feasibility of proposals before final client presentation.
• Ensure quality standards across the supplier chain, acting as the final approval filter before delivery to the end client.
• Manage project Critical Paths, using management methodologies to identify operational, weather or logistical risks that may impact delivery.
• Implement structured contingency plans for each activation, ensuring the client is aware of risks and prepared solutions.
• Monitor contractual and technical milestones, providing full visibility of progress through dashboards or detailed status reports.

Gerente de Atendimento

• POS Activation: measure, analyze, and execute the checklist based on the ideal execution photo;
• Support and Expansion: act as a point of reference for matters related to our Marketing program, becoming a key link between the sales and marketing teams;
• Training and Engagement: responsible for training and engaging internal and external audiences, providing full visibility across all marketing levers and translating our value proposition into business results;
• Marketing Product Performance: responsible for providing feedback to the marketing business areas on improvement opportunities for each product/program.

Trade Marketing Consultant

• Apoiar a equipe de marketing na execução de atividades operacionais de frentes como conteúdo, CRM, SEO, mídia e design.
• Auxiliar na organização e execução de demandas internas e processos da área, garantindo o cumprimento de prazos.
• Auxiliar na produção e organização de conteúdos (blog, e-mail, redes sociais e materiais ricos).
• Contribuir com a organização de calendários editoriais e cronogramas de campanhas.
• Interagir com diferentes áreas do time para garantir alinhamento nas entregas.
• Auxiliar na organização de demandas e processos internos da área.

Jovem Aprendiz – Marketing

• Support the development and execution of the unit's marketing plan, ensuring monitoring of deliverables and alignment with established timelines.
• Create and manage paid traffic campaigns (Google Ads and Meta Ads), collaborating on conversion tracking and brand awareness.
• Support the planning and production of content for the blog, social media and YouTube, producing copy aligned with the products' value proposition.
• Support product and campaign launches, assisting in the creation of schedules and briefs.
• Participate in market research, competitor analysis and persona definition.
• Produce conversion-focused copy and develop landing pages using tools such as GreatPages or CloudPages.
• Support the organization and follow-up of online (webinars) and in-person events, ensuring alignment of actions with the sales team.
• Ensure alignment with the sales team and follow guidance from the operations lead.
• Monitor performance indicators (KPIs) and generate operational reports with learnings and improvement suggestions.

Junior Marketing Analyst

• Create, manage, and optimize ad campaigns (Google Ads and Facebook Ads)
• Monitor metrics and results (leads, conversion, cost)
• Support generation of opportunities for the sales team
• Create ads and test variations (copy and audiences)
• Work closely with Sales to improve performance

Marketing Analyst

• Provide support to internal and external clients, clarifying doubts and providing information on procedures, rules, and area-related details;
• Provide technical guidance and break down activities for the operational base to execute at the point of sale (POS); monitor clients' sell-in and sell-out;
• Create and/or suggest improvements to internal department processes, as well as sell-in and sell-out actions to improve sales performance according to the customer's channel/activity, and present results;
• Support the development of point-of-sale (POS) materials, aligning field execution requirements with suppliers/agencies;
• Monitor investments against the annual/monthly budget, always using funds rationally according to the monthly allocation;
• Contribute to the development and updating of the execution guide, ensuring adherence to commercial strategies and channel realities, in coordination with merchandising and market intelligence;
• Support the development of point-of-sale (POS) materials, aligning field execution requirements with suppliers/agencies.

Trade Marketing Analyst – Mid-level

• **Estruturação do programa:** ser owner do portal de parceiros, mantendo-o atualizado com as comunicações do Bling; sugerir as comunicações que devem ser feitas com os afiliados.
• **Comunicação:** em conjunto com o time de parcerias, criar as réguas de comunicações, avisos e novidades com os afiliados, com o objetivo de engajá-los com o ecossistema Bling.
• **Onboarding de Parceiros:** criar materiais de apoio (guias, banners, copies) e realizar o treinamento inicial para que os afiliados saibam como vender o Bling.
• **Gestão e Monitoramento:** acompanhar diariamente os KPIs de performance (cliques, conversões e churn de clientes vindos de afiliados).
• **Relacionamento:** manter um canal de comunicação ativo com a base de afiliados, enviando novidades, promoções e feedbacks de performance.
• **Suporte Operacional:** sanar dúvidas gerais dos parceiros, em conjunto com time de suporte/atendimento.

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