Marketing Specialist

Carbel Auto Group

Digital Marketing Specialist planning and executing marketing strategies for Alpes One's automotive technology. Focusing on lead generation, content creation, and campaign performance analytics.

Posted 6/19/2026full-timeRemote • BrasilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan and execute digital marketing campaigns aligned with the company's commercial objectives;
Develop strategies for lead generation, qualification and nurturing;
Create editorial briefs, copy and content for social media, blog, email marketing, landing pages, presentations and sales materials;
Prepare and send email marketing campaigns to customers, prospects, partners, automakers (OEMs) and associations;
Support the creation of prospecting materials, sales presentations, case studies and product launches;
Plan and manage the company's editorial and promotional calendar;
Manage and update Alpes One's digital channels;
Monitor performance of the website, blog, social media, campaigns and landing pages;
Track KPIs such as traffic, reach, engagement, leads, conversions, CPL, CAC, ROI and opportunities generated;
Create performance reports and present analyses and recommendations;
Identify opportunities to improve campaigns and communication channels;
Implement SEO strategies to improve Alpes One's search engine positioning;
Support initiatives to expand the brand's presence in AI tools and search engines;
Collaborate with vendors, agencies, designers, videographers and partners;
Monitor paid media campaigns on Google, Meta, LinkedIn and other platforms;
Develop creative briefs for assets, ads, videos, presentations and corporate materials;
Review materials to ensure quality, clarity, standardization and alignment with company identity;
Support planning and execution of events, trade shows, webinars, training sessions and relationship-building activities;
Develop joint marketing actions with automakers, brand associations and partner companies;
Support the commercial team with materials, campaigns and information that contribute to generating and converting opportunities;
Conduct market, competitor, trend and audience behavior research;
Contribute to Alpes One's institutional and commercial positioning;
Use artificial intelligence tools to optimize production, analysis and execution of marketing activities;
Ensure deadlines are met and manage the organization of the department's tasks;

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Communications, Business Administration or related fields;
Minimum 3 years of prior experience in digital marketing;
Experience planning and executing marketing campaigns;
Strong ability to produce and edit copy and to create creative assets;
Knowledge of content strategies, lead generation and inbound marketing;
Understanding of marketing funnels, the buyer's journey and marketing-sales integration;
Experience with social media, email marketing, blogs and landing pages;
Knowledge of SEO and content optimization best practices;
Familiarity with Google Analytics, Google Search Console and performance tracking tools;
Experience with paid media (Google Ads, Meta Ads or similar platforms);
Experience with marketing automation tools and CRM systems;
Ability to analyze KPIs and translate data into actionable improvements;
Intermediate knowledge of Excel or Google Sheets;
Familiarity with tools such as Canva, Adobe (Creative Cloud), PowerPoint or Google Slides;
Strong verbal and written communication skills;
Organized and able to manage multiple projects, campaigns and deadlines;
Analytical, creative, proactive and results-oriented profile;
Autonomy to drive activities and propose new initiatives;
Ability to work collaboratively across different areas of the company;

Benefits

Comp & perks

Meal allowance on the Caju card;
Health and dental plan – Unimed;
Life insurance;
Private pension plan;
Training platform access (Alura);
Home office allowance;
Discounts on undergraduate and graduate programs;
Day off;
Discounts on group products and partner company offerings.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketinglead generationcontent strategiesSEOemail marketingmarketing automationKPI analysiscopywritingperformance trackinginbound marketing

Soft Skills

strong communication skillsorganizational skillsanalytical skillscreativityproactivityresults-orientedcollaborationautonomyproject managementdeadline management