Growth Marketing

• Support the Global Growth Manager in driving data-backed initiatives to improve acquisition efficiency and channel performance.
• Analyze customer acquisition funnels, conversion points, and drop-offs to identify opportunities to improve onboarding and first transaction rates.
• Track and evaluate the performance of referral programs, associate channels, and marketing acquisition campaigns.
• Identify high-performing acquisition sources and recommend optimization strategies.
• Analyze customer funnel performance, cohort behaviour, and corridor trends to uncover growth opportunities.
• Build meaningful customer cohorts and behavioural segments using transactional and engagement data.
• Identify early churn indicators and provide insights for personalized engagement strategies.
• Assist in designing, setting up, and analyzing A/B tests and growth experiments across key acquisition and engagement touchpoints.
• Document experiment hypotheses, results, and insights in a structured knowledge repository.
• Capture learnings from campaigns and product usage to identify optimization opportunities.
• Prepare weekly and monthly dashboards covering acquisition metrics, activation, retention, churn, segmentation, and CLV.
• Maintain KPI dashboards tracking CAC drivers, funnel performance, corridor trends, and customer behaviour patterns.
• Prepare insight reports and performance summaries for leadership.
• Support planning, segmentation, and execution of retention, win-back, and engagement campaigns.
• Coordinate with CRM, Marketing, and Product teams to ensure accurate campaign execution.
• Work closely with Product, Marketing, Operations, RD, CX, Treasury, and CRM teams to support growth initiatives.
• Support PLG(product-led growth) efforts by analyzing product usage patterns and adoption metrics.
• Contribute ideas to improve user journeys, reduce friction, and enhance the overall customer experience.

Growth Acquisition Specialist

• Execute a TikTok Shop affiliate strategy and/or social ambassdor aligned with brand objectives, focusing on maximizing partnerships and revenue, including daily affiliate outreach through the TikTok Shop Affiliate center
• Management of affiliate messaging system and discord communities to encourage ongoing partnerships that are mutually beneficial
• Manage social commerce initiatives across platforms like TikTok and Meta, including the setup and continuous optimization of social shops to enhance conversions and drive revenue for clients
• Track and report key metrics, including GMV, response rate, and program growth; provide affiliate commission strategies and analyze overall profitability. Develop forecasts and goals for clients based on historical data.
• Maintain clear and effective communication with clients, providing regular updates on campaign performance, insights, and recommendations for optimization to ensure client satisfaction and retention
• Stay abreast of industry trends and platform updates, actively seeking out new opportunities and innovative strategies to enhance the performance of influencer campaigns and social commerce initiatives
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Growth Strategist

• Build and optimise landing pages to support paid advertising campaigns.
• Monitor, analyse, and improve website performance, including user experience, speed, and conversion rates.
• Manage SEO initiatives, including on-page optimisation, technical SEO, and content structure.
• Use tools such as Google Analytics, Google Search Console, and heatmap software to identify growth opportunities.
• Plan, launch, and manage campaigns across Meta (Facebook & Instagram) and Google Ads.
• Conduct A/B testing on creatives, copy, audiences, and bidding strategies.
• Optimise campaigns against agreed KPIs, including ROAS and CPL.
• Build and manage email marketing flows, including welcome sequences and re-engagement campaigns.
• Develop and maintain a content calendar across website and social media.

Growth Marketing jobs in Pakistan

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Growth Acquisition Specialist

Growth Strategist

Growth Marketing Manager