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Growth Strategist
Power Digital MarketingSocial Commerce Strategist driving revenue through TikTok and other platforms. Managing affiliate partnerships and enhancing social commerce initiatives for client success.
About the role
Key responsibilities & impact- Execute a TikTok Shop affiliate strategy and/or social ambassdor aligned with brand objectives, focusing on maximizing partnerships and revenue, including daily affiliate outreach through the TikTok Shop Affiliate center
- Management of affiliate messaging system and discord communities to encourage ongoing partnerships that are mutually beneficial
- Manage social commerce initiatives across platforms like TikTok and Meta, including the setup and continuous optimization of social shops to enhance conversions and drive revenue for clients
- Track and report key metrics, including GMV, response rate, and program growth; provide affiliate commission strategies and analyze overall profitability. Develop forecasts and goals for clients based on historical data.
- Maintain clear and effective communication with clients, providing regular updates on campaign performance, insights, and recommendations for optimization to ensure client satisfaction and retention
- Stay abreast of industry trends and platform updates, actively seeking out new opportunities and innovative strategies to enhance the performance of influencer campaigns and social commerce initiatives
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements
What you’ll need- 2+ years of experience in social media (agency experience preferred)
- Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies
- Comfort and familiarity with navigating and utilizing the various TikTok tools within their commerce suite. Must have experience in the Affiliate management system
- Understanding of the social ambassador ecosystem and proven experience in at least one sub-affiliate program; bonus points for Impact experience
- Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility
- Ability to analyze campaign data effectively, derive actionable insights, and make data-driven decisions to optimize campaign performance and achieve client goals
- Previous experience managing social commerce initiatives, including setting up and optimizing social shops on platforms like TikTok and Meta, to drive revenue and conversions
- Demonstrated proficiency in managing influencer campaigns focused on driving specific performance metrics such as conversions, click-through rates, and ROI
- Highly self-motivated and capable of working independently to develop, execute, and manage social media strategies while delivering exceptional results.
Benefits
Comp & perks- Flexible work arrangements
- Professional development opportunities
- Diversity, equity, and inclusion initiatives
- Team-building activities
- Health and wellness programs
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
affiliate managementsocial media strategydata analysiscampaign optimizationsocial commerceinfluencer marketingperformance metricsconversion optimizationforecastingrevenue analysis
Soft Skills
communicationproactivityadaptabilityself-motivationclient managementinsight generationproblem-solvingstrategic thinkingcollaborationcreativity