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Growth Marketing Manager
HireGummyGrowth Marketing Specialist responsible for driving digital growth and marketing strategy for an Australian business in home improvement. Focused on lead generation, brand awareness, and customer nurture strategies.
About the role
Key responsibilities & impact- Build and optimise landing pages to support paid advertising campaigns.
- Monitor, analyse, and improve website performance, including user experience, speed, and conversion rates.
- Manage SEO initiatives, including on-page optimisation, technical SEO, and content structure.
- Use tools such as Google Analytics, Google Search Console, and heatmap software to identify growth opportunities.
- Plan, launch, and manage campaigns across Meta (Facebook & Instagram) and Google Ads.
- Conduct A/B testing on creatives, copy, audiences, and bidding strategies.
- Optimise campaigns against agreed KPIs, including ROAS and CPL.
- Build and manage email marketing flows, including welcome sequences and re-engagement campaigns.
- Develop and maintain a content calendar across website and social media.
Requirements
What you’ll need- 4+ years of experience in digital marketing, growth marketing, or performance marketing.
- Proven success managing Meta and Google Ads campaigns with measurable results.
- Experience with email marketing platforms such as Klaviyo, Mailchimp, or ActiveCampaign.
- Familiarity with CRM platforms such as HubSpot, Zoho, or similar.
- Strong understanding of SEO, website analytics, and conversion optimisation.
- Excellent written communication and content creation skills.
- Self-motivated with the ability to work independently and take ownership.
- Experience in e-commerce, retail, home improvement, or related industries is advantageous.
Benefits
Comp & perks- Full-time remote opportunity with a growing Australian business.
- Ownership of the digital marketing function and strategy.
- Collaborative and supportive team environment.
- Competitive salary based on experience.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOA/B testingconversion optimisationemail marketinglanding page optimisationpaid advertisingcontent creationwebsite analyticsgrowth marketingperformance marketing
Soft Skills
written communicationself-motivatedindependent workownership