Growth Marketing

• Lead, coach, and develop a team of full-cycle Account Executives
• Partner closely with the outbound sales leader
• Coach AEs on prioritizing leads and opportunities
• Drive best-in-class pipeline management practices
• Develop AEs ability to run strong discovery
• Coach and inspect deals on negotiation strategy
• Instill structured deal management habits
• Drive a metrics-led operating cadence
• Leverage data, AI, and sales tools to improve account research
• Maintain high standards of CRM hygiene

Sales Manager – SME & Growth

• Design and run growth experiments across channels — paid, organic, email, and referral
• Analyze user acquisition funnels and identify drop-off points
• Optimize landing pages, CTAs, and user flows for conversion
• Manage referral programs and virality loops
• Collaborate with content, social, and paid teams to coordinate growth pushes
• Build and maintain dashboards tracking key growth metrics — CAC, LTV, retention, and activation
• Report on experiment results and scale what works

Growth Marketing Specialist

• Expansion pipeline generation
• Identify highest-propensity accounts across the full installed base and build targeted plays that create qualified upsell conversations for inside sales
• Use product usage data, firmographic signals, and behavioral intent to continuously rank and refresh the expansion target list
• Run multi-channel campaigns — email, paid retargeting, direct outreach
• Work directly with inside sales to align on target accounts, campaign timing, and handoff quality
• Own Auris-hosted webinars end-to-end; topic selection, promotion, execution, and post-event conversion motion
• Coordinate Auris presence at relevant industry events
• Build and manage campaigns, workflows, and reporting inside HubSpot
• Deploy AI tooling to accelerate content production, list enrichment, and campaign personalization at scale
• Own expansion-layer metrics

Growth Marketing Manager

• Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting
• Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers
• Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities
• Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle
• Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement.
• Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting: New business demand generation, Customer retention, adoption, and expansion, Partner sourced and partner influenced pipeline
• Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more
• Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns
• Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy
• Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration
• Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs
• Support partner marketing initiatives with government platform and services partners
• Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools
• Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence
• Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions
• Drive best practices in marketing automation, segmentation, and ABM workflows
• Mentor and guide other marketing team members as the function continues to scale.

Senior Growth Marketing Manager

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

• Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels
• Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions
• Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel
• Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives
• Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy
• Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI
• Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability
• Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth
• Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends
• Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership

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