Growth Marketing

• Design and run growth experiments across channels — paid, organic, email, and referral
• Analyze user acquisition funnels and identify drop-off points
• Optimize landing pages, CTAs, and user flows for conversion
• Manage referral programs and virality loops
• Collaborate with content, social, and paid teams to coordinate growth pushes
• Build and maintain dashboards tracking key growth metrics — CAC, LTV, retention, and activation
• Report on experiment results and scale what works

Growth Marketing Specialist

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Growth Marketing Manager

• Promote and support the sales of Galderma Aesthetics products to targeted customers within a defined region, functioning as a strategic resource to complement Portfolio ABM sales roles.
• Own and achieve product specific revenue targets across assigned territories.
• Implement action plans to increase product penetration, expand market share, and accelerate account growth for Galderma aesthetics products in specific customer accounts and/or markets.
• Drive B2B product sales through the implementation and delivery of approved promotional items, approved field-based programs and educational events.
• Utilizes effective direct selling techniques and market strategies to expand product demand.
• Analyze market trends, competitive dynamics, and practice performance to uncover new growth pathways and strategically support the sales team.
• Develop and coordinate HCP training programs and practice enhancement in-services and open houses.
• Provide in-depth product and procedure expertise to healthcare providers and staff, helping them integrate aesthetic solutions confidently and effectively.
• Build strong, trust-based professional relationships with aesthetic providers, key decision-makers, and practice staff.
• Implement and execute key Marketing strategies.
• Maintains financial responsibility for all aesthetic sales transactions, ensuring accuracy, transparency, and compliance with organizational policies.
• Establish and maintain excellent communications and sound working relationships with co-workers and assigned physicians and healthcare providers.
• Ensures all aesthetic sales practices comply with regulatory, ethical, and organizational standards, including accurate pricing, documentation, and disclosure requirements.
• Actively participate in scheduled Company sales meetings, district and regional conference calls, business meetings, field rides, and ongoing training sessions.
• Demonstrate the highest levels of integrity and professionalism, adhering to all company policies, compliance standards, and industry regulations.
• Other duties as assigned.

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