Growth Marketing

• Define and execute the communication, engagement, and conversion strategy for the Hub.
• Own the full growth lifecycle across the Hub surface.
• Shape cross-brand journeys, in-product messaging, and conversion experiments.
• Design and iterate cross-brand notifications, in-product CTAs, onboarding nudges.
• Build and execute multi-channel user communication programs across email and in-product messaging.
• Define hypotheses, run A/B tests, analyse results, and scale what works.
• Instrument tracking, monitor funnel and engagement metrics.
• Use analytics, automation, and AI-assisted tools to support experimentation.

Senior Marketing, Growth Strategist

• Drive Performance Marketing Across Channels
• Generate Business Leads
• Drive App Growth
• Own Reporting & Analytics
• Manage Media Plan & Budget
• Optimize the Conversion Funnel
• Own Landing Page Optimization
• Collaborate with Cross-Functional Teams
• Leverage AI to Work Smarter

Growth Marketing Specialist

• P&L Ownership & Performance Management: You assume full economic responsibility for Italy, steering revenue growth, profitability, and operational KPIs with a clear performance mindset. Through transparent reporting and data-driven decisions, you ensure visibility and reliability for C-level management.
• Team Building & Organizational Development: You lead and evolve the existing team while scaling our local Italian organization across all functions into a robust setup. You establish clear structures and defined interfaces with our Munich HQ, strengthening processes and creating an environment that fosters ownership, collaboration, and professional growth.
• Market Development & Growth Strategy: You are responsible for the strategic and operational expansion of our Italian business, laying the foundation for sustainable, scalable growth. You develop the market with entrepreneurial foresight and set clear priorities aligned with our global growth strategy.
• Strategic Sales & Market Presence: Together with the sales team, you actively drive expansion within the municipal, healthcare, retail, hospitality, and transport sectors. You develop existing customer relationships, acquire new strategic accounts, and manage complex sales cycles with a strong closing focus and a deep understanding of the Italian market.
• Tender Excellence & Process Integrity: You analyze the structure of tenders and public procurement procedures to develop efficient, legally compliant processes for the Italian market. With your regulatory expertise and structured approach, you create a resilient foundation for the long-term success of the sales team.
• Customer Retention & Trust-Building: You ensure that our existing customers are managed successfully for the long term and strengthen our market position through professional stakeholder and escalation management. With high reliability and a commitment to quality, you build lasting trust in the market.

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Senior Marketing, Growth Strategist

Growth Marketing Specialist

Country Manager – Expansion & Growth