Growth Planning & Deployment Manager

Minor Hotels Europe and Americas

Growth Planning & Deployment Manager at BAT focusing on integrated planning and deployment strategies. Overseeing coordination and execution of growth initiatives across channels and teams.

Posted 6/26/2026full-timeTrieste • 🇮🇹 ItalySeniorLead💰 €73,256 - €91,571 per yearWebsite

About the role

Key responsibilities & impact

Translate global growth strategies and orchestration frameworks into integrated planning and deployment plans across channels, consumer touchpoints, and markets.
Enable the cross-channel activation of data models ensuring that consumer data from the Growth Hub is translated into scalable CX execution
Prioritise growth initiatives by balancing business impact, consumer value, market readiness, resource requirements, and execution feasibility.
Coordinate cross-functional planning and alignment across marketing, data, CRM, media, marketplaces, analytics, and technology teams to ensure deployment readiness.
Develop and maintain end-to-end deployment roadmaps, including timelines, achievements, dependencies, procedural frameworks, and execution handoffs.
Lead deployment governance and performance tracking, proactively leading risks, issues, decisions, dependencies, and escalation pathways.
Enable market teams through deployment playbooks, toolkits, templates, and best-practice guidance to drive consistent and high-quality activation.
Monitor deployment performance against agreed KPIs, capturing insights, learnings, and optimisation opportunities to improve future growth initiatives.
Support continuous improvement of planning, deployment, and test-and-learn processes by embedding feedback loops, measurement frameworks, and scalable ways of working.

Requirements

What you’ll need

7+ years of experience in marketing, consumer experience, growth, digital activation, project management, or commercial planning roles within consumer-facing organisations
Strong planning and deployment management capabilities, with the ability to translate strategic objectives into actionable execution plans, achievements, and deliverables.
Excellent stakeholder management and influencing skills, with proven track record to align cross-functional teams and drive execution in matrix organisations.
Strong project and program management expertise, including governance, prioritisation, risk management, dependency management, and progress tracking.
Solid understanding of consumer journeys and omnichannel marketing, including CRM, personalisation, media, marketplaces, acquisition, conversion, and retention strategies.
Proficiency in using performance data, dashboards, Key Performance Indicators reporting, funnel metrics, and test-and-learn insights to support decision-making and optimisation.
Good understanding of marketing technology ecosystems, including CRM platforms, marketing automation solutions, CDPs, media technologies, and measurement tools.

Benefits

Comp & perks

Meal Voucher/ Canteen as per location
Private Pension
Life & Health Insurance
Yearly bonus based on the ABS
Family support policy
Office perks
Flexible policy as per agreed Second Level agreement.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

project managementprogram managementdeployment managementrisk managementdependency managementperformance data analysisKPI reportingconsumer journey mappingomnichannel marketingpersonalisation strategies

Soft Skills

stakeholder managementinfluencing skillscross-functional alignmentstrategic planningexecution feasibility assessmentcommunication skillsleadershipproblem-solvingcollaborationcontinuous improvement