Growth Marketing

• Build and maintain trusted relationship with assigned (Tier1) clients to achieve overall customer health and growth.
• Serve as a focal point for client when it comes to meeting client’s business and technical expectations.
• Meet and exceed quarterly KPIs to ensure overall business growth for assigned clients.
• Work closely with Customer Success for existing and future SaaS business.
• Analyze and forecast client's traffic, ensuring ongoing business growth and maximizing profit/revenue.

Account Head – Growth, South India

• Drive the development and management of AI and ML infrastructure.
• Oversee the end-to-end ML lifecycle — from model training and deployment to monitoring, optimization, and scaling.
• Lead a small team of engineers while ensuring seamless collaboration between research, engineering, and operations teams.
• Design, maintain, and optimize scalable infrastructure for ML training, inference, and experimentation.
• Ensure model deployment pipelines are reliable, efficient, and cost-effective.
• Implement robust monitoring, alerting, and automated rollback mechanisms to maintain system reliability.
• Partner with research teams to streamline workflows for training, evaluation, and fine-tuning of models.
• Support AI-driven initiatives across product teams by providing reliable infrastructure and operational expertise.
• Enhance model inference latency, throughput, and cost-efficiency.
• Develop and enforce CI/CD practices for ML models, including versioning, testing, and deployment.
• Contribute to ML architecture design, documentation, and roadmap planning.

Director of Organic Growth

• Drive Application Growth
• Develop and execute strategies to increase loan applications across key markets
• Identify new channels and opportunities to reach prospective students
• Design, test, and scale innovative marketing campaigns (digital, partnerships, content, etc.)
• Continuously experiment with new ideas and optimize based on performance
• Analyze funnel performance, campaign metrics, and user behaviour
• Identify bottlenecks and opportunities to improve conversion rates
• Explore new ways to reach and engage target segments (students planning to study abroad)
• Work on creative outreach strategies tailored to different geographies and personas
• Own end-to-end execution of campaigns - from concept to launch to optimization
• Collaborate cross-functionally with content, product, and partnerships teams
• Monitor KPIs such as leads, applications, CAC, and conversion rates
• Maintain a strong focus on ROI and scalable growth

Growth Marketing Specialist

• Define and own the growth metrics framework (acquisition, activation, retention, monetization)
• Identify key levers across the funnel and prioritize high-impact opportunities
• Partner with leadership to translate business goals into measurable growth plans
• Build and standardize A/B testing and experimentation frameworks across Product and Marketing
• Drive hypothesis generation, prioritization, and impact measurement
• Own end-to-end funnel visibility across marketing → onboarding → engagement → conversion
• Identify drop-offs, inefficiencies, and hidden constraints in the user journey
• Manage and mentor Product and Marketing Analysts
• Set analytical standards, review outputs, and ensure high-quality insights
• Act as a strategic partner to Product, Marketing, Credit, and Business teams
• Ensure robust, scalable dashboards and reporting for growth metrics
• Drive improvements in data quality, tracking, and instrumentation

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