Growth Marketing

• Develop and execute comprehensive digital growth marketing strategies that support revenue objectives.
• Lead paid customer acquisition initiatives across DTC, Amazon, and retail channels.
• Own media planning, buying, optimization, and budget allocation across multiple advertising platforms.
• Continuously optimize acquisition funnels using performance data and customer insights.
• Manage paid advertising campaigns across Meta, Google, YouTube, and additional paid social platforms.
• Evaluate and expand into emerging advertising channels as appropriate.
• Monitor campaign performance and optimize budgets to maximize ROAS and business growth.
• Identify new opportunities to improve paid media efficiency and customer acquisition.
• Lead creative advertising strategy where creative assets serve as primary audience targeting mechanisms.
• Source competitive advertising concepts and develop creative briefs.
• Oversee production and delivery of advertising assets with internal teams and external partners.
• Ensure messaging aligns with customer needs, brand positioning, and growth objectives.
• Partner with lifecycle marketing, ecommerce, retail, product, engineering, and brand marketing teams.
• Develop integrated marketing campaigns that support business growth across channels.
• Advocate for improvements across the customer acquisition and conversion funnel.
• Collaborate with senior leadership on strategic marketing initiatives.
• Develop a deep understanding of marketing attribution and conversion performance.
• Establish KPIs, forecasting models, and performance reporting aligned with company objectives.
• Monitor ROAS, customer acquisition costs, customer lifetime value, and overall marketing effectiveness.
• Conduct experiments, analyze results, and implement data-driven optimizations.
• Stay current on industry trends, emerging technologies, and new advertising platforms.
• Foster a culture of creativity, accountability, innovation, and continuous improvement.
• Mentor and guide marketing team members to execute high-impact campaigns.
• Promote operational excellence across growth marketing initiatives.

Senior Growth Marketing Manager

• Build and execute the company’s go-to-market strategy.
• Develop positioning, messaging, and category narratives.
• Partner with leadership to refine market positioning based on customer and market feedback.
• Participate in customer conversations and sales discussions to identify opportunities for messaging improvements.
• Support category creation and market awareness initiatives.
• Develop strategies that increase visibility and demand within the Shopify ecosystem.
• Build inbound marketing programs that generate qualified demand.
• Develop lead generation initiatives, benchmark content, and community-driven growth programs.
• Establish and maintain relationships with Shopify ecosystem partners, influencers, agencies, and operators.
• Support partner ecosystem growth through strategic collaborations.
• Turn customer successes into case studies, testimonials, and market-facing proof points.
• Build programs that drive awareness, credibility, and pipeline growth.
• Amplify founder-led content and thought leadership initiatives.
• Support content distribution across LinkedIn, Instagram, and other relevant channels.
• Strengthen executive visibility within the ecommerce and Shopify communities.
• Develop content strategies that reinforce positioning and category leadership.
• Support storytelling initiatives that drive awareness and trust.
• Leverage AI-enabled workflows to support outbound prospecting, enrichment, lead qualification, and campaign execution.
• Design automated systems that improve marketing efficiency and scalability.
• Build growth experiments across acquisition, activation, and demand generation initiatives.
• Develop reporting, attribution, and measurement frameworks.
• Utilize AI tools to improve marketing execution and operational efficiency.
• Continuously evaluate emerging AI tools and growth opportunities.
• Establish scalable marketing systems and operational processes.
• Create a centralized source of truth for accounts, pipeline, and marketing performance.
• Implement tooling that supports enrichment, reporting, and marketing intelligence.
• Coordinate freelancers, contractors, and AI-assisted resources.
• Ensure marketing operations support long-term scalability.

Head of Growth Marketing

• Own Circle’s market intelligence, brand presence, and stakeholder engagement and ecosystem growth across North Africa
• Gather market intelligence and develop Circle’s brand presence across DeFi, crypto capital markets, payments, remittances, and institutional use cases across North Africa
• Proactively identify potential market participants and ecosystem contacts; respond to and document genuine inbound partnership inquiries without conducting active solicitation
• Partner closely with Commercial and Business Development teams to share market intelligence
• Orchestrate cross-functional execution with Product, Solutions, Operations, Marketing, Policy, Legal, and Compliance
• Help shape Circle's regional strategy by building market intelligence and assessing sequencing across countries
• Support engagement with regulators, policymakers, industry bodies, and other key ecosystem stakeholders

Growth Marketing jobs in Egypt

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Senior Growth Marketing Manager

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Director of Ecosystem Growth