Ecommerce

• Develop data analyses focused on ecommerce performance (revenue, conversion, browsing behavior, cart abandonment, acquisition channels, product performance, among others), producing actionable insights for the business;
• Work on understanding and improving the user journey (site and app), building funnel analyses and identifying friction points and opportunities to improve the digital experience;
• Actively participate in the definition, structuring and evolution of event tracking, ensuring correct measurement of the user journey from navigation through conversion;
• Collaborate with Product and Data Engineering teams to validate journey events, ensuring data quality, consistency and reliability;
• Use statistical tools and data analysis techniques to identify patterns and trends and to generate hypotheses about user behavior;
• Measure the impact of business initiatives (features, campaigns, product improvements), including financial gains, operational efficiency and impact on customer experience;
• Ensure documentation of analytical processes, metric definitions and data structures, promoting governance and reproducibility of analyses;
• Work collaboratively with Data, BI, Engineering and Product teams, ensuring alignment on metrics, hypotheses and interpretation of results.

Data Analyst II – Ecommerce Focus

• Serve as the project's technical reference and support the team in development decisions;
• Evaluate the client's existing codebase and implement improvements focused on security, performance, and scalability;
• Participate in defining the solution architecture and platform integrations;
• Develop and support complex features within the Shopify ecosystem;
• Work closely with stakeholders to understand business needs and propose appropriate technical solutions;
• Support integrations with external systems, payment gateways, ERPs, and third-party services;
• Define and promote best practices for development, versioning, and code quality;
• Conduct code reviews and provide technical support to other developers on the team;
• Maintain code, fix bugs, and ensure application stability;
• Participate in project ceremonies and collaborate in a global, multidisciplinary environment;
• Contribute to the continuous evolution of the platform and the project's technical decisions.

Technical Lead, Shopify

• Monitor, in a technical and detailed manner, all implementations performed by the media agency across major paid channels (Meta Ads, TikTok Ads, Google Ads, among others).
• Oversee and ensure that campaign executions are correct, aligned with strategy, and optimized for performance.
• Analyze paid media metrics and performance KPIs to identify opportunities for improvement and efficiency gains.
• Act as the bridge between the company and the media agency, ensuring clarity in communication, briefing, and strategy execution.
• Produce analytical reports with strategic insights and data-driven optimization recommendations.
• Collaborate with teams such as Sales, Growth, Data, Content, and CRM to align media activities with business objectives.
• Monitor and validate the execution of content plans with partner agencies.
• Analyze the organic performance of the blog and website, proposing strategies for continuous optimization.
• Interpret and detail technical SEO and ASO recommendations provided by specialized agencies and ensure correct implementation by internal teams.
• Serve as the liaison between the development team and the SEO agency, ensuring technical feasibility and efficiency of optimizations.

See all jobs on JobTailor

Data Analyst II – Ecommerce Focus

Technical Lead, Shopify

Growth Marketing Analyst, E-commerce