Digital Marketing

• Audit, optimize, and manage regional website content to ensure high organic rankings for travel, tourism, and boutique accommodation keywords.
• Implement local SEO best practices to channel traffic directly into the property’s booking systems.
• Optimize copy, keyword integration, and photo layouts across major booking channels (Airbnb, Booking.com, Lekkerslaap etc.) to drive click-through and conversion rates.
• Take full ownership of Google Business profiles, actively optimizing them to dominate local search and map results.
• Track digital analytics and search performance to advise the owner on strategic growth as the portfolio scales.

SEO, Digital Marketer

• Support implementation of CRO recommendations across client accounts
• Improve homepages, product pages, and ecommerce layouts with a commercial lens
• Review competitor sites and identify conversion opportunities
• Help assess what's working, what isn't, and where the next gains are
• Build and adjust page concepts in Figma
• Create clean, commercially effective layouts — not just pretty ones
• Work within existing design systems and frameworks
• Implement feedback and iterate at pace
• Develop a working understanding of customer psychology, trust signals, and buying friction
• Study ecommerce hierarchy and product page best practice
• Run through live A/B tests with the founder — learning what performed, what didn't, and why
• Daily check-ins with the founder to review work, get direction, and build momentum
• Work one step ahead — preparing concepts and ideas for the founder to review and refine
• Stay in fast execution cycles across multiple client projects

Digital Marketing Analyst

• Conduct outbound prospecting via cold calls, email, and LinkedIn to generate qualified leads
• Identify and research target companies within key industries
• Qualify inbound and outbound leads based on ICP criteria
• Book discovery calls and product demos for Account Executives
• Maintain accurate records of outreach and pipeline activity in CRM systems (e.g., HubSpot, Salesforce)
• Collaborate with marketing and sales teams to refine messaging and campaigns
• Consistently meet or exceed monthly KPIs (meetings booked, conversion rates, pipeline generated)

Business Development Representative – Digital Marketing Agency

• Production & Marketing Automation Execution
• Build and execute digital assets within HubSpot, including: Emails and email templates, Workflows and automations, Forms and progressive fields, Nurture streams, Landing pages and thank-you pages
• Implement production tasks following defined processes, requirements, and quality standards
• Assist in scheduling, testing, and deploying email campaigns
• Conduct quality assurance checks across all assets (links, rendering, formatting, tagging, naming conventions)
• Maintain consistency and accuracy across HubSpot campaigns, assets, and folders
• Support list creation, segmentation, and basic performance monitoring
• Website Content Production (Drupal)
• Update, edit, and publish front-end web content in Drupal
• Maintain page accuracy, formatting, and metadata according to brand and UX guidelines
• Upload images, files, and assets using established templates and content guidelines
• Perform content quality checks prior to publishing to ensure consistency and compliance
• Support recurring updates, campaign landing page refreshes, and content maintenance needs
• Cross-Functional Support & Collaboration
• Support internal marketing team requests for HubSpot and Drupal execution
• Partner with the Senior Digital Marketing Specialist to implement best practices and improve execution workflows
• Collaborate with segment marketing teams and content owners to obtain requirements and clarify production needs
• Communicate project status, risks, and timelines to stakeholders
• Assist with light copy editing and formatting when needed to ensure clean and clear content delivery

Senior Digital Marketing Specialist

• Develop and execute digital marketing campaigns across multiple platforms
• Manage and optimize paid advertising campaigns, including Google Ads and social media ads
• Create and schedule engaging content for social media, email marketing, and other digital channels
• Monitor campaign performance and provide data-driven recommendations for optimization
• Conduct keyword research and implement SEO best practices to improve website visibility
• Manage email marketing campaigns, audience segmentation, and automation workflows
• Track website traffic, engagement, and conversion metrics using analytics tools
• Collaborate with design, sales, and content teams to support marketing initiatives
• Stay updated on digital marketing trends, tools, and industry best practices
• Assist with brand development and online reputation management

Digital Marketing Specialist

• This is a remote position.
• Are you a versatile digital pro who loves the energy of building something from the ground up?
• We’re looking for a proactive, high-energy Virtual Marketing Assistant to jump in and help a busy entrepreneur scale their vision, for around 10 hours per month.
• This isn't a role where you sit around waiting for a to-do list.
• We need someone who thinks like a business owner—someone who isn't afraid to take a chance, try a new strategy, and "think outside the box" to get results.
• If you’re the type of person who spots a problem and fixes it before anyone else even notices, you are exactly who we are looking for!
• Your primary focus will be bridging the gap between high-level ideas and technical execution.
• Lead the setup and ongoing maintenance of websites.
• You should be comfortable navigating platforms and ensuring the online "front door" looks professional.
• Use Canva or Photoshop (or equivalent professional suites) to create high-quality graphics for social media, marketing campaigns, and web content.
• Manage and grow online presence across various platforms, ensuring brand consistency and engagement.
• Handle essential administrative tasks with a focus on efficiency and automation.
• Take immediate ownership of new projects, including the initial build-out of new web properties and marketing funnels.

Digital Marketing Assistant

• Manage and support the planning and delivery of digital marketing campaigns across multiple channels
• Handle content scheduling, paid media coordination, and campaign performance tracking
• Communicate effectively with internal teams and external stakeholders across time zones
• Maintain accurate records of campaign data, budgets, and marketing analytics
• Use relevant tools such as Google Ads, Meta Business Suite, HubSpot, and analytics platforms
• Support the wider team with SEO strategy, email marketing, and brand content initiatives
• Identify opportunities to improve digital reach, lead generation, and conversion rates

Digital Marketing Manager

• Create and edit video content optimized for social media and digital campaigns
• Tailor video messaging, hooks, captions, and pacing to platform-specific best practices
• Support marketing campaigns with video assets across paid and organic channels
• Analyze video performance and recommend improvements based on data
• Maintain consistency in visual quality, messaging, and brand standards
• Collaborate with Marketing teams to align content with funnel objectives

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