Senior Digital Marketing Specialist

World Kinect

Senior Digital Marketing Specialist executing marketing tasks via HubSpot and Drupal at World Kinect. Focusing on digital asset production and cross-functional collaboration within the marketing operations team.

Posted 5/31/2026full-timeRemote • 🇿🇦 South AfricaSeniorWebsite

Tech Stack

Tools & technologies

Drupal

About the role

Key responsibilities & impact

Production & Marketing Automation Execution
Build and execute digital assets within HubSpot, including: Emails and email templates, Workflows and automations, Forms and progressive fields, Nurture streams, Landing pages and thank-you pages
Implement production tasks following defined processes, requirements, and quality standards
Assist in scheduling, testing, and deploying email campaigns
Conduct quality assurance checks across all assets (links, rendering, formatting, tagging, naming conventions)
Maintain consistency and accuracy across HubSpot campaigns, assets, and folders
Support list creation, segmentation, and basic performance monitoring
Website Content Production (Drupal)
Update, edit, and publish front-end web content in Drupal
Maintain page accuracy, formatting, and metadata according to brand and UX guidelines
Upload images, files, and assets using established templates and content guidelines
Perform content quality checks prior to publishing to ensure consistency and compliance
Support recurring updates, campaign landing page refreshes, and content maintenance needs
Cross-Functional Support & Collaboration
Support internal marketing team requests for HubSpot and Drupal execution
Partner with the Senior Digital Marketing Specialist to implement best practices and improve execution workflows
Collaborate with segment marketing teams and content owners to obtain requirements and clarify production needs
Communicate project status, risks, and timelines to stakeholders
Assist with light copy editing and formatting when needed to ensure clean and clear content delivery

Requirements

What you’ll need

4 + years of digital marketing production experience (marketing automation, website updates, or campaign execution)
Hands-on experience with HubSpot and/or Drupal preferred.
Experience working in a structured production or agency environment a plus.
HubSpot and/or Drupal certification
Bachelor’s degree in Marketing, Communications, or Digital Media preferred.
Proficiency in HubSpot, Drupal, and MS Office; familiarity with Canva or Adobe Creative Suite is a plus
Basic understanding of HTML/CSS is helpful but not required
Strong organizational skills and ability to manage multiple requests with tight deadlines
Exceptional attention to detail and commitment to accuracy
Strong communication and collaboration skills.
Ability to follow established processes while also identifying opportunities to improve them.

Benefits

Comp & perks

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Hard Skills & Tools

digital marketing productionmarketing automationwebsite updatescampaign executionHTMLCSS

Soft Skills

organizational skillsattention to detailcommunication skillscollaboration skillsability to manage multiple requestscommitment to accuracy

Certifications

HubSpot certificationDrupal certification