Digital Marketing

• The Digital Marketing Performance Manager is responsible for leading the measurement, analysis, and optimization of marketing performance across SHI’s digital channels, including paid media, email, web, and events.
• This role partners across Digital, Integrated Marketing, Paid Media, Events, Content, and Operations teams to establish reporting frameworks, performance benchmarks, and actionable insights that improve campaign effectiveness, support investment decisions, and strengthen marketing’s contribution to pipeline and revenue.
• Operate as an individual contributor in a highly matrixed environment, helping advance SHI’s marketing measurement capabilities, reporting consistency, and cross-channel visibility.
• Lead the development, implementation, and continuous improvement of marketing performance measurement frameworks across digital channels.
• Evaluate performance across key metrics including pipeline creation, conversion rates, return on investment (ROI), and funnel health, translating findings into actionable recommendations.
• Contribute to the evolution of a unified marketing reporting environment and support the advancement of a shared source of truth for marketing performance data through collaboration with the Marketing Analytics team and participation in data integration efforts across marketing automation, CRM, and business intelligence platforms.

Digital Marketing Performance Manager

• Execute digital marketing campaigns to drive growth
• Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA and Merrill digital properties
• Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy
• Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines
• Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration
• Regularly review and understand campaign performance in order to optimize and make strategic decisions
• Understand how to uncover insights and leverage data to prioritize client messaging

Senior Consumer Deposits Digital Marketing Specialist

• Deliver either small end-to-end or large specialized portions of a marketing initiative or program.
• Use advanced analysis and problem-solving to recommend improvements and solutions.
• Own the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives.
• Work with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.
• Develop, execute and measure programs that support customer, segment and business goals using digital channels.
• Manage end-to-end digital marketing for Enterprise programs, including Better Money Habits.
• Serve as primary publishing program manager for the Better Money Habits site, collaborating with various stakeholders.

Senior Digital Program Marketing Specialist

• Establish and maintain digital marketing capabilities, standards, processes, and best practices across Cosette’s branded portfolio.
• Serve as the internal digital marketing subject matter expert and strategic partner to Brand Marketing teams.
• Develop scalable digital marketing approaches that support current brands, future launches, and portfolio expansion.
• Advise brand teams on digital channel strategy, audience engagement approaches, and execution opportunities.
• Evaluate emerging digital trends, technologies, and platforms to identify opportunities for improved customer engagement.
• Develop and execute omnichannel marketing initiatives across HCP and patient audiences in partnership with Brand Marketing.
• Translate brand strategies into digital channel plans, content calendars, campaign execution plans, and measurement strategies.
• Manage digital engagement channels including HCP and patient websites, email marketing, CRM programs, paid digital media, and social media platforms.
• Partner with Brand Marketing teams to ensure digital tactics align with brand objectives, customer needs, and promotional strategies.
• Manage digital agency relationships, including project scope, timelines, budgets, deliverables, and performance expectations.

Digital Marketing Manager

• Build, launch, and manage paid campaigns in Google, Meta, and LinkedIn.
• Execute paid search, display, retargeting, and paid social campaigns.
• Upload and manage audience lists, conversion tracking, pixels, and remarketing audiences.
• Create and QA campaign assets including Ad copy, Creative assets, UTMs, and Audience targeting.
• Monitor campaign delivery and assist with campaign reporting and performance tracking.
• Build and deploy email campaigns, automated journeys, and audience segmentation using Salesforce Marketing Cloud.
• Maintain campaign tracking and reporting using Google Analytics 4.
• Support B2B lead generation initiatives through paid media and email marketing campaigns.
• Support D2C customer acquisition and website sales growth through digital advertising and email campaigns.
• Support corporate and foundations fundraising email campaign efforts.
• Collaborate with marketing leadership, designers, and content teams to execute campaigns on schedule.

• Partners with business and Human Resources (HR) leaders to design and deliver talent management strategies and talent development plans that ensure effective succession planning and a bench of future leaders
• Leads, designs, and implements key leadership development processes and HR initiatives such as talent and succession planning, performance management, organizational design and effectiveness, manager development, 360 feedback, and program nominations
• Executes talent management strategy and organizational design across local, regional, and enterprise teams and partners while ensuring compliance with rules and regulations
• Provides consultative support and coaching to key leaders focused on promoting and developing diverse and top talent
• Maximizes business and enterprise objectives and outcomes by implementing strategic talent solutions leveraging quantitative and qualitative data
• Partners with control functions (e.g., Corporate Communications, Legal, Risk, Compliance) to mitigate people risk and effectively communicate people moves and talent processes to impacted stakeholders
• Drive end-to-end learning strategy for client organizations, working closely with learning consultants and leveraging internal learning resources. Consult with leaders on organizational change including assessing operating model and org design effectiveness, preparing org design proposals and communication plans. Serve in an advisory role for horizontal initiatives across the Chief of Administrative Officer organization, working with HR to consult.

Talent Consultant II – Marketing, Digital and Specialized Consumer Client Solutions

• Lead hands-on-keyboard execution on Paid Social
• Collaborate with our media agency on Programmatic marketing
• Build measurement plans to demonstrate business impact
• Project manage digital creative production

Digital Marketing Manager – Paid Social, Programmatic, Creative

• You'll assist the marketing team across a range of work, including:
• Help plan, schedule, and publish content across LinkedIn, Instagram, YouTube, and other digital channels
• Monitor engagement and assist with community management efforts
• Support the creation and editing of short-form video content, including Reels, Shorts, and social clips
• Design graphics and visual assets for social media, email campaigns, presentations, and marketing initiatives
• Assist with blog writing, social media captions, and other content that aligns with our brand voice and marketing strategy
• Help draft, edit, and distribute external newsletters and email campaigns
• Maintain content calendars and help ensure campaigns are launched on schedule
• Support ongoing website content updates and SEO initiatives
• Assist in creating sales presentations, case studies, one-pagers, and other marketing collateral
• Conduct market research to identify project opportunities, industry activity, and prospective clients

Digital Marketing Intern

• Manage agency partnerships and oversee website rebuild
• Lead paid media strategy and optimize campaigns
• Bring AI, AEO, and GEO capabilities in-house
• Onboard and mentor junior team members
• Manage relationships with lead vendors and ensure consistent supply of qualified leads

Director of Digital Marketing

• Act as the project manager for hundreds of email campaigns as assigned by Manager from concept to deployment to performance analysis
• Strategically determine production schedule, create & plan multiple campaign
• Partner with eCommerce to determine key sales points, insure alignment to event/programming messaging and insure images are available in accordance to email timeline
• Create complete, detailed creative brief and independently directs copy, design and HTML teams with core focus of each campaign
• Review email campaign results as provided by Tableau & Adobe
• Partner with the Campaign Management team to obtain the appropriate customer list to launch via email system (Bluecore)
• Monitor to confirm 100% completion

Digital Marketing jobs in New Jersey

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Digital Marketing Performance Manager

Senior Consumer Deposits Digital Marketing Specialist

Senior Digital Program Marketing Specialist

Digital Marketing Manager

Digital Marketing Manager

Talent Consultant II – Marketing, Digital and Specialized Consumer Client Solutions

Digital Marketing Manager – Paid Social, Programmatic, Creative

Digital Marketing Intern

Director of Digital Marketing

Digital Marketing Specialist