Digital Marketing

• Act as the project manager for hundreds of email campaigns as assigned by Manager from concept to deployment to performance analysis
• Strategically determine production schedule, create & plan multiple campaign
• Partner with eCommerce to determine key sales points, insure alignment to event/programming messaging and insure images are available in accordance to email timeline
• Create complete, detailed creative brief and independently directs copy, design and HTML teams with core focus of each campaign
• Review email campaign results as provided by Tableau & Adobe
• Partner with the Campaign Management team to obtain the appropriate customer list to launch via email system (Bluecore)
• Monitor to confirm 100% completion

Digital Marketing Specialist

• Execute digital marketing campaigns to drive growth.
• Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA digital properties.
• Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy.
• Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines
• Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration.
• Regularly review and understand campaign performance in order to optimize and make strategic decisions.
• Understand how to uncover insights and leverage data to prioritize client messaging.

Digital Marketing Program Manager – Consumer Marketing

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

• Maintain brand consistency across website, sales collateral, presentations, campaigns, events, partner materials, and digital touchpoints.
• Create and adapt digital marketing assets, including one-pagers, solution briefs, landing pages, website graphics, pitch decks, infographics, event collateral, case study layouts, and buyer journey materials.
• Support website content updates, landing pages, digital content refreshes, user experience improvements, and SEO-informed content structure.
• Partner with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
• Build reusable templates for decks, one-pagers, website assets, event materials, and sales collateral to improve consistency and speed.
• Translate complex products, technical topics, and market priorities into visually compelling, audience-friendly content.
• Organize and maintain a library of current, on-brand marketing and sales enablement assets.
• Use website and content performance data to recommend improvements to digital experiences, landing pages, and marketing materials.
• Coordinate with agencies, freelancers, designers, and web vendors as needed.

Brand & Digital Marketing Manager

• Audit current marketing and agency workflows (content creation, SEO, PPC, social media, client reporting, onboarding, etc.) and identify high-ROI AI automation opportunities.
• Design and deploy Claude-based agents and bots on Mac Minis for autonomous or semi-autonomous tasks such as research, content generation & optimization, competitor analysis, campaign insights, and custom client playbooks.
• Build and optimize GoHighLevel (GHL) workflows , funnels, automations, and smart triggers by integrating AI (Claude API, webhooks, custom code, etc.) to create powerful, intelligent client systems.
• Create end-to-end automations using tools like Make.com, n8n, Zapier, Python, and native GHL features enhanced with AI.
• Develop reusable AI-powered playbooks and templates that can be quickly adapted for different clients.
• Train and support the marketing team on using AI tools and GHL automations effectively.
• Monitor performance, costs, reliability, data privacy, and continuously improve all AI + GHL systems.
• Stay ahead of new developments in Anthropic Claude, GoHighLevel, and Apple Silicon tools, rapidly prototyping solutions that drive real efficiency and results.
• Embed AI into client campaigns for better personalization, predictive insights, and performance gains.

AI Implementation Engineer – Digital Marketing

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
• Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
• Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
• Build and manage full-funnel digital strategies that convert awareness into action and conversion
• Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
• Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
• Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
• Own performance reporting across channels, translating data into actionable recommendations
• Lead and support a digital marketing team across paid media, SEO, and social channels

Senior Digital Marketing Manager

• Manage complex and/or high-risk projects, plans, and campaigns within the digital, social, and content marketing space
• Collaborate across cross-functional teams and agencies
• Lead paid media experiments and build measurement plans to demonstrate business impact
• Develop refreshing digital marketing strategies and execute comprehensive Paid Social & Display plans to scale profitable growth

Digital Marketing Manager – Paid Social, Programmatic, Creative

• Own and optimize lifecycle marketing across email and CRM (HubSpot), with a focus on conversion and pipeline impact
• Build and scale lead nurturing flows that move prospects efficiently from inbound → qualified lead → sales
• Develop segmentation, scoring, and automation strategies grounded in data and performance insights
• Oversee paid acquisition across channels (search, paid social, retargeting)
• Lead all SEO efforts to establish Osmo as a top-ranked result on Google organic search and within AI platforms
• Manage external media agency, holding them accountable to clear KPIs, performance targets, and continuous optimization
• Run structured testing across creative, targeting, and channels to improve CAC and conversion rates
• Own website performance and optimization (Webflow required)
• Build and iterate on landing pages with a strong focus on conversion rate optimization (CRO)
• Continuously analyze user behavior and performance data to improve funnel efficiency
• Oversee Osmo's social presence across platforms
• Develop a consumer-centric, DTC-inspired content and social strategy tailored to a B2B audience (indie brands, founders, creators)
• Support content creation and distribution across owned channels, including Substack
• Own full-funnel reporting — from traffic → leads → qualified pipeline → closed-won revenue
• Identify opportunities to improve CAC, conversion rates, and pipeline velocity
• Build dashboards and reporting frameworks that clearly tie marketing efforts to business outcomes

Digital Marketing Manager

• Lead the modernization and strategy and execution for Litera.com, prioritizing high impact areas that advance our corporate message, positioning, and AEO presence
• Manage our team of web developers, and digital marketers as well as contract resources
• Oversee website architecture leveraging Drupal CMS
• Develop and regularly report on key performance metrics to track the impact of tests and initiatives
• Optimize for customer and user journeys to create intuitive pathways to uncover answers quickly
• Lead stakeholders across functions to ensure high priority content is well-maintained, and older content is removed
• Lead the technical strategy, maintenance, and optimization of litera.com, ensuring best-in-class performance, security, and privacy in collaboration with Litera’s engineering team
• Drive AEO and SEO search visibility in strategic areas of the business through implementing best practices
• Monitor key web traffic, performance, and ROI KPI’s
• Drive improvement of the Webstore eCommerce platform to maximize conversion rates and revenue

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