Senior Digital Program Marketing Specialist

Bank of America

Digital Program Sr. Marketing Specialist driving marketing initiatives and digital content management at Bank of America.

Posted 7/20/2026full-timePennington • New Jersey • 🇺🇸 United StatesSenior💰 $71,600 - $119,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in program marketing and digital content management, with a strong focus on delivering measurable results through effective project management and collaboration with stakeholders. Proficient in utilizing digital channels and content management systems to achieve business goals.

Highest-signal resume keywords

Program Marketing ExperienceDigital Content ManagementProject Management SkillsSEO Principles UnderstandingA/B Testing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program MeasurementDigital PublishingContent Management SystemsDigital MarketingTest/Control Analysis

Soft Skills

Problem-SolvingCollaborationPrioritizationDeadline Management

Tools & Technologies

Digital Publishing Tools

Industry Keywords

Digital Agency ExperienceMarketing InitiativesCustomer SegmentationBusiness Goals

About the role

Key responsibilities & impact

Deliver either small end-to-end or large specialized portions of a marketing initiative or program.
Use advanced analysis and problem-solving to recommend improvements and solutions.
Own the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives.
Work with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.
Develop, execute and measure programs that support customer, segment and business goals using digital channels.
Manage end-to-end digital marketing for Enterprise programs, including Better Money Habits.
Serve as primary publishing program manager for the Better Money Habits site, collaborating with various stakeholders.

Requirements

What you’ll need

3-5+ years of experience in program marketing, digital content management or digital publishing.
Corporate digital publishing experience preferred.
Strong project management skills, with the ability to prioritize work and meet deadlines.
Experience with content management systems and digital publishing tools.
Understanding of SEO principles and digital content best practices.
Experience working with or within a digital agency.
Experience with program measurement, including test/control and A/B testing.

Benefits

Comp & perks

Affordable, competitive and flexible benefits
Access to paid time off
Support for physical, emotional, and financial wellness