Digital Marketing

• Run GA4 audits and GTM audits for client accounts: validate event setup, check dataLayer integrity,
• identify broken or duplicate tags, and document findings in clear audit reports.
• Build and maintain client dashboards in Looker Studio (primary) and Tableau, pulling from GA4, Shopify,
• Klaviyo, and ad platforms (Meta, Google Ads, TikTok) via Supermetrics.
• Run weekly and monthly performance reports, surface trends, flag anomalies, and write up clear
• takeaways for client and internal teams.
• Implement standard GA4 events (page_view, add_to_cart, purchase) and conversion tags via Google Tag
• Manager.
• QA tracking using GTM Preview Mode, GA4 DebugView, and Tag Assistant. Catch broken events, duplicate
• purchases, and dataLayer issues before clients do.
• Own UTM governance for client campaigns: build naming conventions, audit incoming traffic, and fix
• misattribution (e.g. email showing as organic).
• Compare GA4 revenue against Shopify or BigCommerce admin totals, flag discrepancies, and document
• findings for senior review.
• Support audience and CRM data work, pulling lists, validating segments, and helping the team keep client
• data clean.
• Manage tasks and timelines in Asana, follow internal work request workflows, and contribute to
• knowledge sharing (audit checklists, debugging guides, reporting templates).

Junior Digital Marketing Analyst

• Support the planning and execution of end-to-end ABSM campaigns tailored to large enterprise target account segments, utilizing channels such as personalized email marketing, targeted advertising, content marketing and more.
• Work closely with the Marketing Campaign Manager and content and creative teams to create tailored marketing assets to the needs and preferences of target accounts across the customer journey.
• Utilize data-driven market insights and customer data to build targeted, personalized campaigns.
• Execute engagement and nurture campaigns to deliver optimized content experiences.
• Utilize marketing channels to drive campaign effectiveness, and implement creative methods to improve demand generation efforts.
• Work with the content team to develop personalized content and messaging strategies tailored to the unique needs and interests of target accounts and key decision-makers.
• Work closely with cross-functional B2B marketing teams, including content creators, designers, marketing campaign managers, performance analytics, and more to ensure seamless campaign execution and alignment with broader organizational goals.
• Continuously monitor industry trends and competitor activities, adapting campaigns accordingly to maintain competitiveness and implementing optimization strategies based on performance data.
• Leverage ABSM platforms, marketing automation systems, CRM tools and analytics platforms to support ABSM campaign execution, measurement, and optimization. Stay updated on emerging ABSM technologies, tools and best practices to drive innovation and effectiveness in our ABSM strategies.

Senior Specialist, Digital Marketing

• Own and manage the organization's presence across LinkedIn, Instagram, X (Twitter), and YouTube
• Develop and execute monthly and quarterly social media content calendars
• Conceptualize platform-native content formats
• Publish, schedule, and manage content across channels
• Conceptualize, shoot (where required), and edit short-form video content
• Design visually compelling social media assets
• Ensure all visual content adheres to the organization's brand guidelines
• Track, analyze, and report on social media performance metrics
• Manage routine content updates on the organization's website using a CMS platform such as WordPress
• Translate research findings, field evidence, and program learnings into accessible, audience-appropriate content

Associate, Digital Marketing and Communications

• Develop effective digital marketing plans to drive our products/services awareness that align with the company's business needs.
• Manage the Search Engine Marketing (SEM), Display Advertising, Website Optimization & Conversion Rate Optimization efforts.
• Lead paid social media strategies & campaigns (LinkedIn, Facebook & Instagram) and identify opportunities to leverage emerging platforms.
• Manage email campaigns, including segmentation strategies & automation pieces.
• Provide reporting on the various online performance KPIs such as CTRs, CPMs & CPCs.
• Design, build, and maintain our social media presence.
• Design and manage Social media and digital marketing Advertising campaigns, and implement social media strategy to align with business goals.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Digital Marketing Virtual Assistant

• Work as an independent contractor serving a diverse international student body
• Provide subject matter guidance to a group of 20-25 undergraduate online students
• Conduct 1:1 sessions for doubt-resolution, academic guidance and assessment draft reviews
• Assessment marking with long-form feedback and management of discussion forums
• Expected to interact with students over email or calls/online sessions.

Service Design, Online Facilitation

• Assist APWG advisors and CSAs in servicing clients including preparing basic financial plans, conducting investment research and completing trades and transactions (Money movement, new account opening, etc.) as described by the advisor
• Prepare and summarize client meetings by scheduling and confirming meetings, create the agenda and summary of meetings and provide necessary follow-up
• Prepare and ensure new business paperwork successfully submitted which includes preparing forms, obtain appropriate signatures, prepare documentation to send to home office, track new insurance/ annuity applications and coordinate rollovers
• Prepare for and coordinate marketing events which includes creating marketing compliance documentation
• Provide general administrative duties such as answering the advisors phone, process expense management reports, prepare routine client correspondence, set up of client files, copy and new business correspondence and alerts
• Assist advisors in increasing their social media presence (Facebook & LinkedIn) with relevant and timely updates
• Help clients in enrolling/ servicing on various Ameriprise tools
• Mentor and support new team members to facilitate a smooth onboarding experience and accelerate their professional development.

Digital Marketing Analyst

• Lead SEO/AEO performance tracking and analysis
• Build and maintain the measurement framework for SEO and AEO performance — organic search visibility, AI engine mention rates, keyword rankings, content gap analysis, and attribution to pipeline.
• Translate performance data into clear priorities and recommendations, identifying where Smartsheet is winning, where we're losing ground, and where the highest-value opportunities exist — and partnering with content and strategy teams to act on them.
• Track and analyze Smartsheet's visibility across AI engine experiences (ChatGPT, Gemini, Perplexity, Google AI Mode/Overview) and bring insights that inform our AEO content and optimization approach.
• Stay close to algorithm changes, AI search trends, and competitive dynamics, and bring a current, informed perspective to the team's planning conversations.
• Support and strengthen paid media performance
• Conduct account audits across paid search and paid social channels — identifying structural inefficiencies, performance gaps, and opportunities to improve return on investment.
• Develop and execute testing strategies across ad copy, audiences, bidding approaches, and landing pages — with clear hypotheses, clean measurement, and results that feed into channel decisions.
• Partner with paid media leads as an analytical resource on complex performance questions, budget scenarios, and channel mix assessments.
• Manage the finance relationship across paid channels — including budget tracking, vendor invoice management, reconciliation, and reporting — ensuring accuracy and alignment with financial operations.
• Inform decisions through clear communication
• Synthesize channel performance into concise narratives for senior audiences — turning data into something stakeholders can act on.
• Partner with marketing operations, analytics, and finance to ensure data infrastructure supports reliable, actionable measurement.
• Surface emerging opportunities and gaps proactively — and come with recommendations, not just observations.

Senior Digital Marketing Specialist

• Planning, implementing, and monitoring digital marketing campaigns across all digital channels including SEO/SEM and social media.
• Drive consumer acquisition and retention activities through database, website, app, social media in close collaboration with marketing and customer facing teams.
• Day to day management of all digital touchpoints, secure campaign effectiveness, reporting of KPIs and create learning loops to continuously improve digital activities.
• Manage local content strategy across platforms
• Initiate, collaborate & build the influencer community including reaching out to new influencers, activating existing influencers and maintain a strong relationship
• Link Consumer Experience feedback to innovate the consumer digital offering
• To manage the activity plan for all consumer activity from inception to implementation, acting as liaison between consumer care team, on ground team and sales managers.
• Work in close coordination with product marketing, sales and consumer managers

Digital Marketing Manager

• Plan and execute digital marketing campaigns across various channels including social media, email, search engines, and display advertising
• Develop digital strategies aligned with client goals and objectives
• Conduct market research and competitor analysis to inform campaign development
• Collaborate with creative teams to develop compelling digital content, including ad copy, images, and videos
• Use analytics tools to measure campaign performance and provide regular reports to clients and internal teams
• Identify opportunities for optimization and provide recommendations for improvement
• Stay up-to-date with digital marketing trends and best practices

Digital Marketing jobs in India

See all jobs on JobTailor