Digital Marketing

• Planning, implementing, and monitoring digital marketing campaigns across all digital channels including SEO/SEM and social media.
• Drive consumer acquisition and retention activities through database, website, app, social media in close collaboration with marketing and customer facing teams.
• Day to day management of all digital touchpoints, secure campaign effectiveness, reporting of KPIs and create learning loops to continuously improve digital activities.
• Manage local content strategy across platforms
• Initiate, collaborate & build the influencer community including reaching out to new influencers, activating existing influencers and maintain a strong relationship
• Link Consumer Experience feedback to innovate the consumer digital offering
• To manage the activity plan for all consumer activity from inception to implementation, acting as liaison between consumer care team, on ground team and sales managers.
• Work in close coordination with product marketing, sales and consumer managers

Digital Marketing Manager

• Plan and execute digital marketing campaigns across various channels including social media, email, search engines, and display advertising
• Develop digital strategies aligned with client goals and objectives
• Conduct market research and competitor analysis to inform campaign development
• Collaborate with creative teams to develop compelling digital content, including ad copy, images, and videos
• Use analytics tools to measure campaign performance and provide regular reports to clients and internal teams
• Identify opportunities for optimization and provide recommendations for improvement
• Stay up-to-date with digital marketing trends and best practices

Digital Marketing Associate

Junior Digital Marketing Associate

• Lead GTM and day-to-day operations of paid search campaigns including strategy, keyword research, account structure and naming, campaign setup, bid and budget management, ad copy, A/B testing, performance tracking, optimization, and reporting.
• Understand the target markets along with business and regional priorities and translates them into paid campaigns and digital experiences.
• Works with third party vendors to improve campaigns.
• Ensures vendors meet SLAs and KPIs.
• Monitors performance and campaign effectiveness according to media KPIs and benchmarks as well as lead quality.
• Proactively identifies opportunities to improve and takes action.
• Responsible for other web/digital related projects as assigned.

Digital Marketing Specialist – Paid Media

• Develop, implement, track and optimize digital marketing campaigns across all digital channels
• Perform extensive research on products and work with the marketing team on a plan
• Work on projects related to various Marketing activities such as Digital Marketing, E-Mail Campaigns, Social Media presence, News Letters, Brand Building, Copywriting, and Campaign Management
• Provide support in achieving business goals by leveraging the Marketing and Business Development function
• Work with Business heads and Stakeholders for new ideas and strategies
• Present marketing activities to management and stakeholders
• Monitor analytics and impact of content developed

Digital Marketing Intern

• Interact with the respective stakeholder to get the latest input documents for the models to be launched.
• Update the tracker for the requests and amendments received.
• Report the progress of the Project using reports, Dashboard and tools.
• Keep a keen interest in process improvements through technical / automation perspective.
• Coordinate with the supporting stakeholders for the digital assets and site setup.
• Verify the inputs performed by the authoring analyst to ensure quality output.
• Receive approval from the respective stakeholders for publishing the models.
• Enable supporting contents for Inventory and E-Commerce requirements.
• Maintain compliance and control documentation for managing audits & reviews.

Digital Marketing Analyst, Product Data Management

• Design engaging posters and social media creatives
• Develop and maintain brand identity across platforms
• Create and edit short-form videos (Reels, Shorts, etc.)
• Plan and execute content strategies for organic growth
• Build high-quality backlinks and improve SEO performance
• Manage social media pages and ensure consistent branding
• Collaborate on content ideas and campaign planning

Digital Marketing Executive

• Lead the strategy, performing keyword research and optimizing content for both traditional and generative search engines
• Work in lockstep with Growth, Content, and Product Marketing to support regional and global initiatives, ensuring every campaign is tracked and optimized for maximum ROI
• Leverage our master content calendar and assets to strategically adapt and write high-impact copy for social posts, paid ads, and digital channels
• Leverage AI tools (e.g. ChatGPT, Perplexity, Surfer SEO) to scale production and optimize existing assets while ensuring high quality and creativity
• Design, launch, and optimize global, high-ROI paid ad campaigns across LinkedIn, Twitter, Reddit, and other developer communities
• Act as a data scientist for your own campaigns. Monitor KPIs, perform A/B testing, and pivot strategies based on real-time performance data
• Enforce brand tone and voice consistency across all digital channels

Digital Marketing Specialist

• Create on-brand content for social media and lead-generation platforms
• Ensure consistency with brand guidelines across all platforms
• Use AI tools and prompt engineering for content creation and ideation
• Manage content calendars and ensure regular posting
• Support content and brand strategy planning and content distribution
• Track and Improve engagement on social media platforms.

• Own and drive end-to-end performance marketing and B2B lead generation
• Responsible for generating high-quality leads (MQLs), optimizing cost (CPL/CPA), and maximizing return on ad spend (ROAS)
• Track KPIs: CPL, CTR, CPA, funnel metrics
• Plan and execute paid campaigns on Google Ads, Meta Ads, and LinkedIn

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Digital Marketing Manager

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Digital Marketing Manager