Apply

Ready to go for it?

AI Apply speeds things up—apply directly if you prefer.

FREE ACCESS
5,000–10,000 jobs/day
JobTailor Logo

See all jobs on JobTailor

Search thousands of fresh jobs every day.

Discover
  • Fresh listings
  • Fast filters
  • No subscription required
Create a free account and start exploring right away.
Randstad

Senior Specialist, Digital Marketing

Randstad

Marketing Campaign Specialist responsible for executing B2B digital marketing campaigns at Randstad. Collaborating with teams to achieve lead generation and brand awareness goals.

Posted 7/18/2026full-timeRemote • 🇮🇳 IndiaSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing and optimizing B2B marketing and ABSM campaigns, utilizing data-driven insights and various digital marketing channels. Proficient in project management and collaboration across cross-functional teams to deliver tailored marketing strategies and content.

Highest-signal resume keywords
B2B Marketing Campaign ManagementABSM Campaign ExecutionMarketing Automation PlatformsDigital Marketing ChannelsProject Management Skills

ATS Keywords

Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign ManagementDemand Generation PrinciplesPerformance Metrics AnalysisEmail Marketing SoftwareGoogle AdsFacebook AdsLinkedIn AdsDemandBasePardotMarketo
Soft Skills
Excellent Communication SkillsProblem-Solving MindsetNatural CuriosityAbility to Thrive Under PressureSelf-Organization
Tools & Technologies
CRM SystemsSalesforceMarketing Automation SystemsAnalytics Platforms
Industry Keywords
ABSMB2B MarketingDigital MarketingCampaign OptimizationContent Marketing

About the role

Key responsibilities & impact
  • Support the planning and execution of end-to-end ABSM campaigns tailored to large enterprise target account segments, utilizing channels such as personalized email marketing, targeted advertising, content marketing and more.
  • Work closely with the Marketing Campaign Manager and content and creative teams to create tailored marketing assets to the needs and preferences of target accounts across the customer journey.
  • Utilize data-driven market insights and customer data to build targeted, personalized campaigns.
  • Execute engagement and nurture campaigns to deliver optimized content experiences.
  • Utilize marketing channels to drive campaign effectiveness, and implement creative methods to improve demand generation efforts.
  • Work with the content team to develop personalized content and messaging strategies tailored to the unique needs and interests of target accounts and key decision-makers.
  • Work closely with cross-functional B2B marketing teams, including content creators, designers, marketing campaign managers, performance analytics, and more to ensure seamless campaign execution and alignment with broader organizational goals.
  • Continuously monitor industry trends and competitor activities, adapting campaigns accordingly to maintain competitiveness and implementing optimization strategies based on performance data.
  • Leverage ABSM platforms, marketing automation systems, CRM tools and analytics platforms to support ABSM campaign execution, measurement, and optimization. Stay updated on emerging ABSM technologies, tools and best practices to drive innovation and effectiveness in our ABSM strategies.

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Business, or comparable education, or proven experience (3 years) in digital marketing and ABSM with a focus on campaign management and execution.
  • Proven experience in executing and optimizing successful B2B marketing /ABM campaigns.
  • Good understanding of B2B demand generation principles
  • Strong understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, DemandBase, and email marketing software.
  • Basic knowledge and a strong desire to learn how to read and interpret marketing data, analyze performance metrics, and derive actionable insights to optimize campaign performance.
  • Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • Experience with marketing automation platforms (e.g., Pardot, Marketo, HubSpot) and CRM systems (e.g., Salesforce) is preferred.
  • Excellent written and verbal communication skills.
  • Natural curiosity, problem-solving mindset and new technology adopter.
  • Ability to thrive in high-pressure situations and environments, and to self-organise and prioritize workload.
  • Exceptional project management skills and a get-it-done attitude.
  • Experience working remotely and across cultures, doing business globally.

Benefits

Comp & perks
  • Competitive salary
  • Flexible working hours
  • Professional development budget
  • Home office setup allowance
  • Global team events