Senior Digital Marketing Specialist

Smartsheet

Senior Digital Marketing Specialist leading SEO and paid media performance analysis at Smartsheet. Collaborating with teams and informing strategies based on data-driven insights.

Posted 6/15/2026full-timeBangalore • 🇮🇳 IndiaSeniorWebsite

About the role

Key responsibilities & impact

Lead SEO/AEO performance tracking and analysis
Build and maintain the measurement framework for SEO and AEO performance — organic search visibility, AI engine mention rates, keyword rankings, content gap analysis, and attribution to pipeline.
Translate performance data into clear priorities and recommendations, identifying where Smartsheet is winning, where we're losing ground, and where the highest-value opportunities exist — and partnering with content and strategy teams to act on them.
Track and analyze Smartsheet's visibility across AI engine experiences (ChatGPT, Gemini, Perplexity, Google AI Mode/Overview) and bring insights that inform our AEO content and optimization approach.
Stay close to algorithm changes, AI search trends, and competitive dynamics, and bring a current, informed perspective to the team's planning conversations.
Support and strengthen paid media performance
Conduct account audits across paid search and paid social channels — identifying structural inefficiencies, performance gaps, and opportunities to improve return on investment.
Develop and execute testing strategies across ad copy, audiences, bidding approaches, and landing pages — with clear hypotheses, clean measurement, and results that feed into channel decisions.
Partner with paid media leads as an analytical resource on complex performance questions, budget scenarios, and channel mix assessments.
Manage the finance relationship across paid channels — including budget tracking, vendor invoice management, reconciliation, and reporting — ensuring accuracy and alignment with financial operations.
Inform decisions through clear communication
Synthesize channel performance into concise narratives for senior audiences — turning data into something stakeholders can act on.
Partner with marketing operations, analytics, and finance to ensure data infrastructure supports reliable, actionable measurement.
Surface emerging opportunities and gaps proactively — and come with recommendations, not just observations.

Requirements

What you’ll need

8-10 years of experience in demand generation, performance marketing, or digital marketing — with meaningful hands-on experience across both paid media and SEO.
Deep working knowledge of paid search and paid social platforms (Google Ads, LinkedIn Ads, Microsoft Ads) at a performance level.
Strong SEO expertise — keyword research, competitive analysis, on-page optimization, content gap analysis, rank tracking — and a genuine understanding of how AEO and AI search are reshaping organic visibility.
Proven ability to build performance frameworks and dashboards that connect channel activity to business outcomes, ideally including pipeline contribution.
Experience managing financial processes across paid channels — budget tracking, reconciliation, vendor billing — and working directly with finance or operations partners.
Strong analytical skills: comfortable working across large datasets, identifying what matters, and communicating it clearly to both technical and non-technical audiences.
Excellent written and verbal communication in English, including experience presenting findings and recommendations to senior stakeholders.
Comfortable operating independently in a global, cross-functional environment — good at navigating ambiguity and moving work forward without a lot of hand-holding.

Benefits

Comp & perks

At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact.
Freedom to explore, push boundaries, and grow beyond your role.
Welcome diverse perspectives and nontraditional paths.

ATS Keywords

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Hard Skills & Tools

SEOAEOkeyword researchcompetitive analysison-page optimizationcontent gap analysisrank trackingperformance frameworksdata analysisbudget tracking

Soft Skills

analytical skillscommunicationpresentation skillsindependenceproblem-solvingcollaborationnavigating ambiguitysynthesis of informationproactive recommendationsstakeholder engagement