Digital Marketing

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth.
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities.
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time.
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter.
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor.
• Report on digital performance weekly and bring a clear point of view on what to prioritise next.
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces.
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings.

Digital Marketing Manager

• Team leadership: You are the main point of contact for your online marketing team, continuously develop them and provide constructive feedback.
• Strategy development: You develop the company’s marketing strategy together with management and select marketing channels, communication concepts and target-group specific measures to match it.
• Campaign ownership: You coordinate a variety of performance marketing channels and are responsible for monitoring performance metrics, reporting and preparing analyses, e.g. Google Analytics.
• Campaign optimization: You take a leading role in optimizing these campaigns.
• Brand & performance: With your in-depth knowledge of brand and performance marketing, you drive the further development of our brand and increase reach effectively with creative ideas and data-driven approaches.
• Stakeholder management: You act as an interface to other departments and external service providers.

Teamlead Digital Marketing

• Develop and execute organic growth strategies for social media platforms (LinkedIn, X, Telegram, Discord), ensuring consistent, engaging content is posted.
• Engage with online communities, manage discussions, and respond to comments.
• Monitor Web3 trends and adapt content strategies accordingly.
• Cultivate relationships with influencers and partners in the Web3 space.
• Prepare monthly social media plans and growth reports.
• Build and nurture our Telegram and Discord communities, fostering engagement and participation in key industry conversations.
• Plan, manage, and optimize paid ad campaigns across Google, LinkedIn, and X (Twitter).
• Perform A/B testing on creative assets, monitor performance metrics, and refine strategies for better conversion rates.
• Handle lead generation campaigns for key Web3 initiatives, events, and reports.

Digital Marketing Manager – Web3

• Managing well-known brands and exciting start-ups
• Initiating and planning innovative projects
• Liaising between different departments
• Analyzing weaknesses and identifying potential
• Presenting collaboratively developed solutions
• Preparing client meetings and contributing to strategic annual planning

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