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Business Developer – Digital Marketing
AdhoqBusiness Developer managing partnerships and commercial growth initiatives for a performance advertising startup. Driving outreach and negotiations in the digital marketing landscape.
About the role
Key responsibilities & impact- Identify and research new potential business opportunities for Adhoq.
- Build and manage a pipeline of advertisers, agencies, publishers, affiliates, networks, traffic partners, and other relevant commercial partners.
- Conduct outreach via email, LinkedIn, industry contacts, conferences, and other relevant channels.
- Open conversations with decision-makers and qualify commercial potential.
- Present Adhoq’s value proposition clearly and professionally.
- Set up and lead discovery calls with potential partners.
- Understand partner needs, traffic potential, offer requirements, commercial models, and performance expectations.
- Negotiate commercial terms such as CPA, CPL, revenue share, payouts, caps, payment terms, and traffic expectations.
- Identify whether a potential partner or deal is commercially viable for Adhoq.
- Coordinate with internal teams before committing to commercial terms or operational requirements.
- Move opportunities from first contact to signed agreement or qualified handover.
- Research relevant verticals, markets, competitors, traffic sources, partner types, and commercial trends.
- Identify new verticals, geos, and partnership opportunities that could support Adhoq’s growth.
- Track market changes and provide insights on partner demand, pricing, competition, and performance trends.
- Build and maintain target lists for outreach and conference preparation.
- Work closely with internal teams to assess offer potential, traffic fit, tracking needs, and operational feasibility.
- Ensure new opportunities are properly documented before onboarding or handover.
- Share relevant market feedback, partner objections, and commercial insights with management.
- Support smooth onboarding of new partners once commercial terms are agreed.
- Maintain accurate CRM records of outreach, follow-ups, calls, partner status, and commercial next steps.
- Track pipeline progress, conversion rates, active opportunities, and expected revenue potential.
- Prepare regular updates on pipeline quality, new opportunities, signed partners, blockers, and market feedback.
Requirements
What you’ll need- Previous experience in business development, sales, partnerships, affiliate marketing, performance marketing, adtech, digital advertising, or a closely related commercial role.
- Strong understanding of commercial relationship building and B2B outreach.
- Ability to identify, approach, and qualify new partners independently.
- Strong written and verbal English communication skills.
- Confident in pitching, follow-ups, objection handling, and negotiation.
- Commercial mindset with the ability to assess revenue potential, partner quality, and business fit.
- Highly organized and disciplined with strong CRM and follow-up habits.
- Able to work independently in a fast-paced environment.
- Proactive, hands-on, and comfortable taking ownership without constant supervision.
- Nice-to-Have: Experience in affiliate marketing, lead generation, advertising networks, affiliate networks, or performance marketing companies.
- Existing network of advertisers, publishers, affiliates, agencies, networks, or traffic partners.
- Familiarity with CPA, CPL, RevShare, payout models, caps, tracking links, postbacks, pixels, and campaign performance metrics.
- Experience with verticals such as Dating, Nutra, iGaming, Sweepstakes, Finance, Lead Gen, or similar.
- Experience preparing for and attending industry conferences.
Benefits
Comp & perks- Competitive salary based on level of seniority
- Lucrative bonus schemes
- Remote, full-time role in a performance marketing company
- Opportunity to work directly with experienced teams
- Ownership, responsibility, and room to grow based on results
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
business developmentsalespartnershipsaffiliate marketingperformance marketingnegotiationCRMlead generationcampaign performance metricscommercial relationship building
Soft Skills
strong written communicationstrong verbal communicationorganizational skillsproactiveindependent workownershipobjection handlingpresentation skillsdisciplinefast-paced environment adaptability