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About the role
Key responsibilities & impact- Team leadership: You are the main point of contact for your online marketing team, continuously develop them and provide constructive feedback.
- Strategy development: You develop the company’s marketing strategy together with management and select marketing channels, communication concepts and target-group specific measures to match it.
- Campaign ownership: You coordinate a variety of performance marketing channels and are responsible for monitoring performance metrics, reporting and preparing analyses, e.g. Google Analytics.
- Campaign optimization: You take a leading role in optimizing these campaigns.
- Brand & performance: With your in-depth knowledge of brand and performance marketing, you drive the further development of our brand and increase reach effectively with creative ideas and data-driven approaches.
- Stakeholder management: You act as an interface to other departments and external service providers.
Requirements
What you’ll need- You have completed a degree in a relevant field (e.g. business, media or communication studies, e-commerce) or have an equivalent successful qualification.
- You have several years of experience in online marketing, ideally in a SaaS environment.
- You are passionate about data-driven processes and have excellent knowledge of the various performance marketing channels.
- You have successfully managed a team and can motivate its members.
- You bring strong communication skills, empathy and high social competence.
- You have excellent organizational skills, set clear priorities and maintain oversight of multiple tasks.
- Your profile is rounded off by creativity and a hands-on mentality.
- You have a solid understanding of how generative AI — primarily Claude — works and where it delivers real value.
- You have very good German and English skills, both written and spoken.
Benefits
Comp & perks- Long-term perspective: Join a modern, innovative company with a future.
- Remote-first: Work 100% remotely and enjoy maximum flexibility in your workday.
- Flat hierarchies: Benefit from short decision-making paths and direct communication.
- Health: We care about your health — we support you with supplemental health insurance and a contribution to Wellhub’s health program.
- Sustainable benefits: Receive attractive employee discounts across many categories through FutureBens.
- Impact & development: Contribute your ideas, help shape processes and expand your skills through continuous training.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
online marketingperformance marketingGoogle Analyticsdata-driven processescampaign optimizationbrand marketingSaaSgenerative AIcommunication conceptstarget-group specific measures
Soft Skills
team leadershipcommunication skillsempathysocial competenceorganizational skillscreativityhands-on mentalitymotivationstrategic thinkingstakeholder management
