Digital Marketing

• Create and optimize content across social media platforms, blogs, and website pages.
• Maintain consistent brand voice, messaging, and visual identity across all digital assets.
• Update website content, product pages, and multimedia assets as needed.
• Ensure digital content aligns with broader marketing initiatives and business goals.
• Manage publishing schedules and content calendars across Instagram, LinkedIn, TikTok, Facebook, and YouTube.
• Monitor and respond to comments, messages, and community interactions.
• Foster audience engagement and support community growth initiatives.
• Track engagement metrics and recommend improvements to content performance.
• Coordinate with external agencies responsible for SEO, digital campaigns, and website initiatives.
• Review agency deliverables to ensure quality and brand consistency.
• Serve as the primary point of contact for marketing vendors and agency partners.
• Monitor campaign timelines and ensure projects are delivered on schedule.
• Utilize AI tools to streamline content creation, scheduling, reporting, and campaign execution.
• Identify opportunities to automate repetitive marketing tasks.
• Implement AI-powered workflows that improve operational efficiency.
• Continuously evaluate new AI tools and marketing technologies.
• Track marketing KPIs including engagement, website traffic, lead generation, and conversions.
• Maintain dashboards and marketing reports for leadership.
• Analyze campaign performance and recommend optimization strategies.
• Use data-driven insights to improve marketing effectiveness.
• Update website pages, product listings, and multimedia content.
• Ensure website updates follow brand guidelines, SEO best practices, and UX standards.
• Support ongoing website maintenance and digital content optimization.

Digital Marketing Specialist

• Own and drive impactful digital marketing campaigns across the MEA region
• Mapping customer journeys, creating campaigns, and optimizing conversion rates
• Designing and monitoring email campaigns and ensuring efficient data flow between platforms
• Coordinating with the EMEA marketing team to execute localized campaigns
• Developing integrated demand generation campaigns across digital channels and tracking performance
• Measuring campaign performance, providing insights, and optimizing conversion rates
• Creating dashboards and reports for marketing decisions and supporting lead generation optimization
• Managing the marketing automation platform, creating templates, and training teams
• Evaluating market needs, researching trends, and ensuring compliance with data privacy regulations
• Developing and executing the MEA Account-Based Marketing strategy
• Collaborating with key account managers to create customized marketing plans and optimize campaigns

• Drive app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting.
• Execute campaigns across the mobile application, manage offer builds, push notifications, in-app content, and delivery channel activations.
• Develop automated CRM programs across onboarding, engagement, retention, and reactivation, manage CRM agency relationships.
• Own loyalty program operations including earn/burn mechanics, reward catalog, point thresholds, and expiry policies, plan and execute booster campaigns.
• Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exports; build dashboards for stakeholders and senior leadership using Python, Looker Studio.
• Prepare monthly leadership reports, conduct incremental sales analysis for offers and campaigns, including methodology design and control group selection.
• Act as the primary contact for vendors and coordinate alignment with Marketing, Operations, Finance, Legal, and Technology teams.

Digital Marketing jobs in Egypt

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Digital Marketing Specialist

Digital Marketing Specialist

Digital Marketing Lead