Digital Marketing Lead

Robusta Studio

Digital Marketing Lead responsible for app marketing and CRM initiatives at Octopus by RTG. Managing loyalty operations and vendor relationships within a remote team.

Posted 6/15/2026full-timeRemote • 🇪🇬 EgyptSeniorWebsite

Tech Stack

Tools & technologies

BigQueryPythonSQL

About the role

Key responsibilities & impact

Drive app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting.
Execute campaigns across the mobile application, manage offer builds, push notifications, in-app content, and delivery channel activations.
Develop automated CRM programs across onboarding, engagement, retention, and reactivation, manage CRM agency relationships.
Own loyalty program operations including earn/burn mechanics, reward catalog, point thresholds, and expiry policies, plan and execute booster campaigns.
Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exports; build dashboards for stakeholders and senior leadership using Python, Looker Studio.
Prepare monthly leadership reports, conduct incremental sales analysis for offers and campaigns, including methodology design and control group selection.
Act as the primary contact for vendors and coordinate alignment with Marketing, Operations, Finance, Legal, and Technology teams.

Requirements

What you’ll need

Experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement.
Hands-on experience executing app marketing campaigns, including push notifications, in-app content, offers, and channel activations.
Experience developing and managing CRM and lifecycle marketing programs across onboarding, engagement, retention, and reactivation.
Experience working with CRM agencies and managing campaign execution and performance reviews.
Knowledge of loyalty program operations, including earn/burn mechanics, reward structures, point management, and redemption campaigns.
Experience planning and executing customer engagement and loyalty initiatives.
Strong SQL skills with experience working on large datasets (BigQuery preferred).
Experience analyzing transactional, CRM, and customer behavior data.
Experience with Google Analytics 4 (GA4).
Experience building dashboards and reports using tools such as Looker Studio and Python.
Ability to perform campaign performance analysis and measure incremental sales impact.
Experience working with control groups, baseline analysis, and campaign measurement methodologies.
Experience managing external vendors and agency partners.
Strong stakeholder management skills with the ability to collaborate across Marketing, Operations, Finance, Legal, and Technology teams.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Robusta Studio Website LinkedIn All Job Openings 51 - 200 employees robusta is a tech agency working with a diverse client base across different sectors & industries on implementing digital transformation programs. Engagements are typically focused on digitization of existing operations & processes and/or activation of digital customer engagement channels. With a team of 100+ tech and market consultants, robusta maintains an impactful footprint across EMEA and engages with its clients through its two key operations hubs in Egypt and Germany. Digital Marketing Lead 🔥 9 minutes ago 🇪🇬 Egypt – Remote ⏰ Full Time 🟠 Senior 🌐 Digital Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Drive app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting.
Execute campaigns across the mobile application, manage offer builds, push notifications, in-app content, and delivery channel activations.
Develop automated CRM programs across onboarding, engagement, retention, and reactivation, manage CRM agency relationships.
Own loyalty program operations including earn/burn mechanics, reward catalog, point thresholds, and expiry policies, plan and execute booster campaigns.
Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exports; build dashboards for stakeholders and senior leadership using Python, Looker Studio.
Prepare monthly leadership reports, conduct incremental sales analysis for offers and campaigns, including methodology design and control group selection.
Act as the primary contact for vendors and coordinate alignment with Marketing, Operations, Finance, Legal, and Technology teams. 🎯 Requirements
Experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement.
Hands-on experience executing app marketing campaigns, including push notifications, in-app content, offers, and channel activations.
Experience developing and managing CRM and lifecycle marketing programs across onboarding, engagement, retention, and reactivation.
Experience working with CRM agencies and managing campaign execution and performance reviews.
Knowledge of loyalty program operations, including earn/burn mechanics, reward structures, point management, and redemption campaigns.
Experience planning and executing customer engagement and loyalty initiatives.
Strong SQL skills with experience working on large datasets (BigQuery preferred).
Experience analyzing transactional, CRM, and customer behavior data.
Experience with Google Analytics 4 (GA4).
Experience building dashboards and reports using tools such as Looker Studio and Python.
Ability to perform campaign performance analysis and measure incremental sales impact.
Experience working with control groups, baseline analysis, and campaign measurement methodologies.
Experience managing external vendors and agency partners.
Strong stakeholder management skills with the ability to collaborate across Marketing, Operations, Finance, Legal, and Technology teams. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior Digital Marketer 🕒 March 20 Taeyen-تعيين 11 - 50 Website LinkedIn All Job Openings Senior Digital Marketer responsible for leading Taeyen’s digital growth through social media and content management. Requires 5-7 years experience and knowledge of the KSA market. 🇪🇬 Egypt – Remote ⏰ Full Time 🟠 Senior 🌐 Digital Marketing Digital Marketing Specialist 🕒 March 18 ALKAFFARY GROUP 501 - 1000 🛒 Retail 🛍️ eCommerce 👥 B2C Website LinkedIn All Job Openings Digital Marketing Specialist managing performance marketing for our fast-growing e-commerce business, focusing on Snapchat, Meta, and Google ads. Execution-driven role measured by CPA, ROAS, and daily performance. 🇪🇬 Egypt – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🌐 Digital Marketing Digital Marketing Specialist 🕒 January 15 Tawzef for Recruitment & HR Consultancy 51 - 200 👥 HR Tech 🎯 Recruiter 🤝 B2B Website LinkedIn All Job Openings Digital Marketing Specialist developing and managing marketing plans and campaigns for tech consultancy. Analyzing trends, tracking KPIs, and coordinating with stakeholders for brand consistency. 🇪🇬 Egypt – Remote ⏰ Full Time 🟠 Senior 🔴 Lead 🌐 Digital Marketing Brand Experience Designer & Web Developer, UX/UI & Digital Marketing Focus 🕒 August 9, 2025 SSC HR Solutions 51 - 200 👥 HR Tech 🤝 B2B 🏢 Enterprise Website LinkedIn All Job Openings Seeking a multi-skilled Brand Experience Designer & Web Developer focusing on UX/UI, brand development, and digital marketing execution. 🇪🇬 Egypt – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🌐 Digital Marketing 🗣️🇸🇦 Arabic Required View More Digital Marketing Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

SQLBigQueryPythonGoogle Analytics 4data analysisdashboard buildingcampaign performance analysisincremental sales analysisloyalty program operationsCRM program development

Soft Skills

stakeholder managementcollaborationcommunicationvendor managementproject managementanalytical thinkingproblem-solvingrelationship managementorganizational skillsleadership